From Magento to Shopify: a Path to 90% Increased Day-to-Day Efficiency
Goals
With such strategic goals pointed out, this was supposed to be a transformative project for Bronson Labs. And so it became one! We liked the ambitions behind so we hopped on planning the project.
01
All-encompassing migration of the e-commerce store from Magento to Shopify
This involved transferring all user data, order history, and product information. Also, through the design update, we wanted to revamp the user experience for both visitors and website managers: enhance navigation and overall usability for a smoother user journey.
02
Cutting maintenance costs and reducing the IT team’s time needed to implement changes
The goal was to reduce the annual $90,000 expenditure on Magento, intensified by constant needs for over-customization and developer-driven updates. We aimed to transition to a leaner, more manageable platform that would allow quicker configurations of integrations and essential e-commerce features.
03
Empowering the marketing team and reducing dependence on developers
We sought to give more control to the marketing team so that they could easily and quicker do whatever they wanted, on their own: content updates, promotions, banners, website management, creating new pages, adding product information, and many more.
Challenge
Bronson Labs’ commitment to improvement inspired us to tackle all these issues with determination. We wanted to empower them with the tools for a faster, more user-friendly, and cost-efficient online presence.
Stephanie Caponi
E-Commerce Manager at Bronson Labs
There was nothing we could really do in-house. I wasn't even able to change banners on the website!
Bronson Labs, a US-based leader in natural health products, faced a critical hurdle with their Magento e-commerce store. The platform was plagued by slow loading times, intrusive pop-ups, and UX technical issues that made it problematic to offer friendly experiences to their customers.
Simple tasks became monumental challenges
It was mainly due to their Magento setup that updating product descriptions or implementing promotional banners consumed valuable time and resources. For example, adding a single new discount took more than 15 minutes, often with errors along the way.
They heavily relied on technical support for any change
What’s even more important, the high maintenance cost and reliance on developers for even basic changes were significant pain points. Slow updates and difficulty applying changes limited their ability to adapt to dynamic market needs and their competitor’s activity.
In a way, they felt powerless. The change was needed and we felt excited and determined to join Bronson Labs on their journey to a more streamlined e-commerce experience with Shopify!
Approach
We performed full-scale migration involving data transfer, integration configuration, and a customized Shopify setup. This was complemented by a thorough UX/UI audit and redevelopment. A seamless transition, as it seems!
Stephanie Caponi
E-Commerce Manager at Bronson Labs
The Naturaily team constantly wanted to help and do more. It’s a huge asset.
Here's how we tackled the project:
UX/UI Design: Analysis of the existing store and customization of a pre-existing Shopify theme to meet Bronson Labs' unique needs.
Essential changes on the storefront using Liquid:
Mega menu & navigation
Footer, homepage, product catalog & page
Shopping cart page
Checkout process
User account features (orders, billing, contact details, etc.)
Product-specific features (reviews, size guide, specialty guide, etc.)
Data migration: Successfully transferred user data, order history, and product information from one platform to another, and dealt with their different data-shaping requirements.
Integration powerhouse: We provided Bronson Labs with powerful tools for marketing, sales, and data analysis. What’s more, we made adding new integrations a breeze.
Integrations & special requirements we implemented:
Marketing automation features (cross-sell, upsell pop-ups, etc.) with Klaviyo
Comprehensive promotions & discount functionalities
Integration with ERP system (Netsuite)
Product reviews (Yotpo)
Multiple payment processing options, including GlobalE, PayPal, Venmo, Apple Pay
E-mail marketing automation through Mailchimp
New search functionality with filter, sorting & product recommendation (Algolia)
Subscriptions management (Authorize.net)
Google Analytics integration
Results
Bronson Labs' shift to Shopify unlocked efficiencies and enabled swift, impactful changes. A truly transformative project we were happy to be part of!
Stephanie Caponi
E-Commerce Manager at Bronson Labs
Everything just runs so much faster. We don't have to rely on the developers for any day-to-day tasks, which is amazing!
The switch from Magento to Shopify revolutionized how Bronson Labs operates its e‑commerce site
The new platform simplified daily operations, allowing the marketing team to update promotions and manage content without waiting for IT support.
This independence reduced the need for developer time, cutting costs significantly.
The ability to quickly make changes has not only saved time but also decreased stress for the staff. Product pages and discounts are now updated in minutes, not hours, greatly improving the team's ability to react to market demands quickly.
Reducing maintenance and development costs has freed up resources, which Bronson Labs is now investing back into their business to drive growth and improve service.
Outcome
We helped Bronson Labs become more agile, improving their e-commerce setup for better efficiency, lower costs, and easier growth
Before
Burdened by a high-maintenance Magento platform that was costly and slow to update, with limited operational flexibility and market responsiveness.
After
Flourishing on a Shopify platform that perfectly fits their business needs and ambitions, at the same time empowering their teams like never before.
Improvements
Our work resulted in:
3x lower overall costs
Lower maintenance costs, platform spending cuts, and decreased fees for developers. All while streamlining e-commerce operations.
Huge time savings
Adding a product page on Magento required 20 minutes. Now it takes 2 minutes. Creating a discount takes 30 seconds – not 15 minutes, like before.
Marketing team with more control
They can now manage almost all the site’s content independently, on their own. This allows Bronson Labs to target audiences more quickly and precisely.
Increased work efficiency
Due to the time saved on day-to-day operations, the marketing team can focus on tasks that give more value to the company’s growth.
Completely effortless integrations
Testing out and linking external services to Shopify is a pleasure now. Even if the developers are still needed to make changes, it’s completed within hours instead of weeks.
Elevated customer experience
Thanks to multiple payment gateways, new search functionality with filter, sorting & product recommendations, and key product-specific features.
Some numbers (we all like numbers!)
0%
increased day-to-day efficiency
0%
less dev time required
0
seconds to create a discount
0x
lower maintenance costs
Most interesting features
Streamlined processes
Klaviyo integration
With Klaviyo, it became extremely easy to manage promotions, discount features, cross-selling, and up-selling functionalities. It led to more targeted marketing actions and gave a clear boost to responsiveness and potential sales.
Internationalization
GlobalE integration
GlobalE has been a crucial element of Bronson Labs’ e-commerce ecosystem even since Magento. We configured it for Shopify too, so they handle international pricing, customs, shipping, and currency conversion seamlessly. They’re ready to expand globally.
Data-based decisions
Shopify analytics dashboard
Bronson Labs received additional sources of analytical data with Shopify’s analytics and reports. They’re not dependent on Google Analytics only. That helps them better understand users’ behavior and shape solutions to drive conversions and sales figures.
The team
We ensured Bronson Labs had reliable, trusted professionals backing them up. Well-equipped with the expertise, the team could both drive strategic guidance and implement small technicalities.
Stephanie Caponi
E-Commerce Manager at Bronson Labs
Naturaily’s team is very responsive and communicative. Every time we needed to make a decision, we were provided with multiple options to choose from. Their answers were backed by thorough research and we always knew what could be done, how it could be done, and when it could be done. We felt we were in good hands and the cooperation went smoothly.
About the client
For decades, Bronson Labs has offered premium natural supplements, catering to health-conscious individuals seeking holistic wellness solutions.
Project
E-commerce Development
Industry
Health & Wellness
Web
Bronson Labs
US-based Bronson Laboratories supports health-conscious individuals of all ages by providing over 450 natural herbal products, vitamins, and supplements. Starting in the 1960s, they’ve covered the whole process: from researching and creating formulas through development and manufacturing to distribution.
Naturaily’s team is highly supportive, proactive, and transparent with their actions. They’ve been operational and helpful in every single area!
Stephanie Caponi
E-Commerce Manager at Bronson Labs
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