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Figures from 18-24 months of discovery calls and workshops across industries.

Key findings you can act on

Performance First

Editor autonomy drives growth

When marketing can build pages visually (within approved components), you go from “weeks to launch” to “days.” That means more campaigns, more tests, and more revenue opportunities.

Clean Architecture

Performance boosts SEO & conversion

A faster site improves Core Web Vitals, which typically helps organic visibility and conversion rates. It also makes paid traffic work harder because fewer users drop off while pages load.

Headless CMS

Built-in governance removes launch risk

Single sign-on, clear roles/permissions, approvals, and change history make releases predictable, and audits routine instead of stressful.

Responsive by Default"

Reusable content scales channels

Structured, reusable content (plus translation memory) lets you publish to websites, apps, and partner channels from one source, without copy-pasting everywhere.

What's inside the CMS report

Industry Pain Clusters

Industry Pain Clusters

Spot challenges and warning signs.

Decision & Scoring Filter

Decision & Scoring Filter

Shortlist vendors with data-backed tools.

90-Day Action Plan

90-Day Action Plan

From evaluation to final selection.

2026 Trends Decoded

2026 Trends Decoded

Key technology shifts for this year.

Strategic Playbooks

Strategic Playbooks

Proven strategies for industry success.

ROI & TCO Models

ROI & TCO Models

Calculate project value and payback.

CMS Report cover

  • The 4 pain clusters we see across industries, and the early warning signs

  • Industry playbooks (what works, where, and why)

  • A 6-question decision filter + scoring rubric to shortlist 3–5 vendors with less debate and more evidence

  • 2026 trends decoded

  • ROI & TCO math with a simple payback model

  • A next-90-days plan to move from 'we should' to 'we chose'

Outcomes seen in recent projects

  • +01234567890123456789%
    +31%faster mobile LCP performance uplift
  • +01234567890123456789%
    +48%avg monthly traffic post-replatform
  • +01234567890123456789%
    +22%AOV UX + bundling features
  • 0123456789x
    4xfaster page building (from a month to a week)

Founders, CMOs, Heads of Digital, and product/engineering leads who need a CMS decision they can defend - internally and financially.

You’ll get the most value if you’re:

  • Planning a rebuild or replatform in the next 6-18 months
  • Modernizing from legacy WordPress/PHP setups, multi-site sprawl, or security/compliance pressure
  • Trying to remove the friction between marketing and engineering
  • Want to build a business case (not just a “we need a new CMS” argument)
Polina Medvedieva
Polina MedvedievaSEO Manager at n8n

“High skills and responsibility make them a reliable, trustworthy, and professional technological partner. They grasp even the most nuanced details of our requirements and are effective in managing project needs.”

Karl Yeager
Karl YeagerDigital Director at Beuta

“Their approach to user-centric design and practical e-commerce solutions impressed us. They remained focused and on task during the project, maintaining excellent communication with our team throughout.”

Stephanie Caponi
Stephanie CaponiE-Commerce Manager at Bronson Labs

“The team constantly demonstrated their willingness to help and do more. It’s a huge asset. What’s more, they’re able to easily adjust their workstyles so it comes with an added value.”

Christoph Batik
Christoph BatikCCO at Best IT

“Whenever we encountered a challenge, we knew that their creativity and knowledge would allow us to move forward with ease. They were highly determined and successful at adding value.”

Matt Edmund
Matt EdmundCo-founder at Steadynamic

“Naturaily showed their experience in handling very different expectations. I was particularly impressed by their agility in adapting to changes, no matter what project we’ve been working on.”

Inside the report, you’ll learn how to:

  • Build a modern CMS setup that gives editors speed without losing control (governed components + workflows + preview).
  • Use performance as a growth lever (Core Web Vitals → SEO → conversion → revenue).
  • Stop copying the same content into five places by modeling content for reuse across channels (including apps, portals, chatbots, and internal tools).
  • Treat search and discovery like a product (tunable search, analytics, rules, promoted results).
  • Build a CFO-grade business case using an ROI/TCO model that includes the hidden costs people forget (upgrade projects, niche staffing, patching, opportunity cost).
  • Run a structured selection process in 90 days (shortlist → demo script → pilot → decision).
Scene

Download the report

If you’re planning a CMS upgrade, this report is meant to be used as a practical field guide.

  • Confirm constraints: hosting, regions, editor count, budget
  • Pick top 3 KPIs for 90 days: TTLP, LCP/INP, experiment velocity
  • Shortlist 2 CMS options; run the same 30‑min demo script
  • Plan phased migration with SEO safety net and KPIs

FAQ

It covers headless and hybrid-headless as modern approaches, and focuses on the practical outcomes (editor autonomy, performance, governance, multichannel reuse, search/discovery, experimentation).

No. The report explicitly uses a rubric and scenario patterns rather than declaring one universal winner.

Yes, WordPress usage is massive, and many teams modernize from WP setups because of performance, plugin sprawl, and workflow issues.

The report includes a filter path for strict hosting/compliance requirements and points to code-first/self-host options when needed.

You’ll get a simple payback formula + a TCO model that includes the hidden costs most teams miss.