Let’s meet Vitamins Direct
Vitamins Direct is a leading supplier of health and wellness products, such as functional foods, sports nutrition, multivitamins, high-dose therapeutic vitamins, herbal remedies and many more.
Founded in 1994 and with over 26 years of experience, they are experts in the benefits of healthy living.
The company specializes in delivering premium products supporting heart health and weight reduction, helping customers stay fit and abled as long as possible. Vitamins Direct’s offer covers over 100,000 products. All of them are available in the company's online store, which we helped to optimize and improve.
What the client wanted to achieve
The previous year saw a huge increase in customer interest in online shopping, due to, among other things, restrictions on traditional trade caused by the pandemic. At this time, many business owners decided to adjust their online stores even more to customer requirements and improve their operation.
One of them was Vitamins Direct, which approached us in April 2020 to discuss their options in terms of optimizing their existing online store, based on Shopify.
Their main goal was to automate processes, such as adding products, updating inventory and comparing prices with competitors. Previously, this had all been performed manually, which cost them a lot of time and resources.
The purpose of these changes was to become more competitive, get more traffic from Google Shopping, attract new customers and gain more conversions.