From Clunky to Clickable – A Story of E‑Commerce Transformation
Goals
Beuta came to us wanting more than just a facelift for their site. They needed a real engine for growth. We focused on three key goals: turning browsers into buyers by creating a smooth, intuitive experience, showing off their unique products with visual storytelling, and simplifying big orders with a seamless, discount-friendly process.
01
Increase conversion rates
Craft an intuitive and informative layout to convert browsing visitors into loyal customers, enhancing the overall user journey.
02
Improve visual aesthetics
Redesign the website to reflect Beuta's brand identity, showcasing product uniqueness and visual appeal to captivate audiences.
03
Simplify bulk purchasing
Develop a bulk purchasing system with automatic discounts, making larger orders seamless and attractive for customers.
04
Facilitate informed purchasing
Redesign product and collection pages to convey the core values of Beuta products more effectively, helping customers understand essential product features.
Challenge
Beuta, a leading provider of faux-stone landscape edging, faced challenges in translating their product's unique value into a compelling online experience. Beuta's existing e-commerce platform lacked the visual appeal and user-friendliness and struggled with complex navigation, and a lack of features to support bulk purchasing.
Kyle Yeager
Digital Director at Beuta
We needed to streamline our purchasing process and improve the overall user experience to reflect the quality of our products.
The existing product pages failed to effectively communicate product benefits, hindering conversion rates. Additionally, the need for a seamless bulk purchasing system with automatic discounts was crucial to cater to larger orders and boost average order value. The goal was to transform the site from a functional platform to a customer-centric, revenue-generating tool.
Enhancement of visual appeal and user experience
The website's visuals and how easy it was to use needed improvement. It wasn't quite delivering the kind of online experience that really highlighted what made Beuta's faux-stone edging special. Navigating the site was also a bit clunky, which wasn't helping user engagement.
Improvement of product page effectiveness
Those product pages weren't really communicating the benefits of Beuta's products effectively, so conversion rates were low. They definitely needed a revamp to properly showcase the value and drive sales.
Exploring bulk buying options
A more straightforward system for bulk purchases was also needed. Including features like automatic discounts for larger orders was important to cater to those customers and boost the average order value.
The platform needed to be transformed into a revenue-generating tool
Ultimately, the goal was to shift the website from just a basic platform into something that actively generated revenue. This meant addressing the issues with user experience, how the products were presented, and the ability to handle bulk orders smoothly.
Approach
Naturaily focused on a data-driven, user-centric approach, leveraging UX audits and strategic design to enhance Beuta's e-commerce platform.
Kyle Yeager
Digital Director at Beuta
Naturaily's approach to user-centric design and practical e-commerce solutions impressed us.
We didn’t just jump into design. First, we wanted to understand what was really going on with their site. We started with a deep dive – a UX audit. We looked at how people were actually using the site, compared it to what the best in the business were doing, and pinpointed the sticking points.
Then, we focused on making things clear and easy. A clean, intuitive design, simple navigation, and a custom bundle app for bulk purchases. Customers could see exactly how much they saved when buying in bulk with the savings calculator, the bundle builder suggested the best product combinations, and we made it simple for customers to find what they needed with a navigation makeover.
The goal was to enhance user engagement and simplify the buying process, ensuring customers could easily find and purchase products. It was all about making the customer’s journey as smooth as possible.
Results
The transformation led to significant improvements in user experience and a substantial increase in average order value, exceeding Beuta's initial goals.
By redesigning product and collection pages, implementing a custom bundle application, and enhancing navigation, Naturaily significantly improved Beuta's e-commerce platform. The UX audit and benchmarking provided a solid foundation for strategic changes, resulting in a cleaner, more intuitive website.
The introduction of interactive product features, such as a dynamic pricing calculator, enhanced customer engagement and simplified bulk purchasing. The revamped navigation and user interface reduced friction in the buying process, leading to an increase in average order value.
Outcome
We helped Beuta achieve a 22% increase in average order value and transformed their e-commerce platform into a high-performing sales engine
Before
Beuta's online store was cluttered, navigation was complex, and bulk purchasing was cumbersome, leading to lost sales and a subpar user experience.
After
Beuta's redesigned website features a clean, intuitive interface, streamlined navigation, and a user-friendly bulk purchasing system, driving increased sales and customer satisfaction.
Improvements
Our work resulted in:
Increased sales
22% rise in average order value
Enhanced UX
Simplified navigation and reduced visual clutter
Improved sesthetics
Coherent designs for desktop and mobile
Streamlined purchases
Simplified bulk buying process
Dynamic pricing
Interactive price calculator for bulk discounts
Custom bundles
Automated bundle suggestions
Numbers (we all like numbers!)
0%
increase in average order value
0
months project duration
Most interesting features
Instant savings
Dynamic pricing calculator
The interactive calculator allows customers to see real-time savings based on quantity, making bulk purchases more transparent and appealing.
Tailored offers
Custom bundle app
The bundle application automatically suggests optimal product combinations, simplifying bulk purchases and increasing order value.
Effortless browsing
Streamlined navigation
Revamped navigation and dropdown menus facilitate faster product discovery and a smoother checkout process.
The Team
We put together a team that was all about communication and getting things done right. We kept things transparent and made sure Beuta was always in the loop. Our team was focused, responsive, and really got what Beuta needed. From the initial audit to the final tweaks, we worked closely with them to make sure everything went smoothly.
Karl Yeager
Digital Director at Beuta
Naturaily team remained focused and on task during the project, maintaining excellent communication with the Beuta team throughout.
Meet the people that worked on this project
Przemek
Shopify Developer
Mateusz
Project Manager
Łukasz
UX/UI Manager
About the Client
Beuta is a US-based e-commerce company specializing in innovative landscape edging solutions, committed to providing high-quality, user-friendly products.
Project
Custom Shopify Development
Industry
E-commerce
Web
BeutaBeuta specializes in manufacturing and selling innovative landscape edging products. Their signature product is a faux-stone edging, designed to replicate the aesthetic of natural stone while offering enhanced durability and ease of installation. Beuta's products are created using a proprietary resin formula and roto-molding process, resulting in lightweight, flexible, and weather-resistant edging solutions for various backyard layouts. Essentially they create easy to install, and long lasting landscape edging.
We greatly appreciated their communication and overall transparency throughout the project. Any issues that arose were promptly communicated and resolved efficiently.
Karl Yeager
Digital Director at Beuta
Ready to see results like Beuta?
Let’s talk about how we can transform your e-commerce experience. Get in touch today!
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