Let’s meet Etno Cafe
Etno Cafe is a Polish coffee concept that includes a coffee shop chain, coffee roastery and cold brewery. The brand was created 9 years ago in Wroclaw, and now it is one of the most recognizable coffee brands in the country, and soon to establish itself abroad as well. Etno Cafe puts great attention to detail into their daily work, ensuring the highest possible standards.
This is the source of their undeniable success. The roastery was launched in 2013 and the first coffee shop was opened in 2015 – now there are 20 of them in 7 different Polish cities. The third and final part of the Etno business, the coffee brewery, was launched in 2016 and now the Cold Brew Coffee is one of the brand's favorite products, especially during the summer.
What the client wanted to achieve
For Etno Cafe’s owners, their website is a vital way of expanding brand awareness and reaching out to new customers. As such, they wanted it to be performant, stable, secure and in line with the newly established look and feel of the brand.
Information transparency, the ability to easily edit website content, and an increase in users’ interactions were also some of the main goals the client wanted to achieve. This was mostly due to the wide range of the offer, the seasonal menus in each of the coffee shops, and an overall willingness to keep customers informed.
The new website was designed mostly for marketing and image-building purposes. Nevertheless, the growth in the number of visitors and B2B leads was also more than welcome, so we needed to develop some integrations with email marketing and lead generation tools to accommodate these additional benefits.
Summing up, Etno Cafe wanted their new website to be stable, secure and performant, but also visually appealing and memorable.