Modern, Fast & Easy-to-Navigate Website Based on Sanity CMS
Goals
Etno Cafe needed a website that was not only performant and secure but also visually appealing and easy to manage, to support their growing brand.
01
Build a stable, secure, and performant website
Etno Cafe needed a modern website that could handle traffic & expand brand awareness.
02
Enhance content management and user interaction
They needed a system that allowed easy content updates by non-technical staff, improved user interaction, and provided transparent information to their customers.
03
Align the website with the new brand look and feel
The new website needed to reflect the newly established brand aesthetics, being visually appealing and memorable to strengthen the brand identity.
Challenge
At first, it looked very challenging. But we got ourselves a few cups of good Etno coffee and suddenly everything started to seem much clearer and obvious!
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
We wanted to find a proper WordPress alternative that would be performant, easy-to-manage, and secure.
Etno Cafe, a prominent Polish coffee brand, faced significant challenges with their outdated WordPress website. The main challenge was finding a proper – reliable and scalable – alternative based on based on their needs and plans.
Other challenges:
Security Risks: The old WordPress site was prone to cyber attacks, risking data breaches.
Performance Issues: The website needed to be faster and more reliable to improve user experience and SEO.
Content Management: Non-technical staff needed to be able to update content easily without developer intervention.
Brand Alignment: The website needed to reflect the new brand aesthetics.
Integration Needs: Integration with email marketing and lead generation tools was essential for increasing B2B leads.
Approach
One of the greatest things about this cooperation? Etno Cafe gave us a free hand when it comes to choosing the technology. A golden opportunity for our devs!
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
Our needs have always come first. Naturaily managed to fulfill our vision with creativity and a problem-solving approach.
After analyzing Etno Cafe’s needs, we decided that a Jamstack approach would be the best fit. This approach ensures security, performance, and ease of management.
Knowing that the visual and textual side of the project was as important to the client as the technological reliability, we engaged several specialists who worked together to achieve these goals.
The next step would be to decide on specific tools and solutions that could do the job. As always, we showcased the possibilities and provided detailed recommendations.
Along with the Etno Cafe team, we collaboratively opted to implement Sanity as the headless CMS and use Netlify and Gatsby for deployment and site generation.
What this aimed to enable:
Intuitive Content Management: Sanity allowed non-technical staff to update content easily.
Enhanced Performance and Security: Gatsby and Netlify ensured the website is fast and secure.
Consistent Design System: Ensured the website aligned with the new brand aesthetics.
SEO and User Experience Improvements: The Jamstack approach provided significant SEO and performance benefits as its rendering strategy was just made to improve the speed of the website’s behavior.
Flexible Integrations: Led to easy and quick integration with marketing and lead generation tools.
Results
Being a results-driven company, we couldn’t be happier with the outcomes. A great part of the success goes to Etno Cafe for being a real partner here!
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
All set objectives were achieved, even though this wasn’t a typical project, especially from a visual perspective.
We spotted improvements in each of the key project deliverables.
Content Management and Website Changes
Content changes and edits can be made without any developer support, so Etno Cafe’s team members can easily update the menu, special offers, and new coffee shop locations.
New Designs and UX
The information architecture is transparent and navigation is easy, so customers can find all the information they need without difficulty. What’s more, the website is vibrant, visually appealing and memorable.
Jamstack Architecture
Gatsby & Netlify synergy provided a fast, secure, and scalable foundation, significantly improving performance and user experience.
Key Performance Metrics Change:
General Score (Page Speed Insights): Improved from 73 to 91
First Contentful Paint (FCP): Reduced from 1.7 s to 0. 6s
Largest Contentful Paint (LCP): Reduced from 4.2 s to 0.6 s
Cumulative Layout Shift (CLS): Reduced from 1.39 to 0.014
Speed Index: Reduced from 1.9 s to 1.2 s
Outcome
We transformed Etno Cafe’s website, making it fast, secure, and visually aligned with their brand
Before
A slow, vulnerable, and difficult-to-manage website that affected user experience and SEO. It didn’t quite fit Etno Cafe’s growing business!
After
A modern and easy-to-manage Jamstack-based website that’s a joy to modify. It made Etno Cafe present their offer better and create a powerful brand image.
Improvements
Our work resulted in:
Improved Content Management
Non-technical staff can now manage and update content easily, without any developer’s support.
Enhanced Performance Metrics
Significant improvements in website speed and performance, leading to a better user experience.
Increased Security
The front-end and back-end decoupled architecture reduced vulnerabilities and enhanced data protection.
Better SEO Rankings
Paved the way for improved SEO scores due to faster load times and better performance.
Higher User Engagement
Improved website usability and visual appeal increased user interaction and satisfaction.
Some numbers (we all like numbers!)
0
Search Engine Optimization (Lighthouse)
0
Accessibility (Lighthouse)
0
General Score (Page Speed Insights)
0.6 s
First Contentful Paint (FCP)
Most interesting features
Effective content management
Sanity Headless CMS
Known for its flexibility, Sanity allows content delivery to multiple platforms from one single source. Content changes can be made without developer support, allowing Etno Cafe’s team to easily update menus, special offers, and new coffee shop locations.
Full scalability
Netlify CDN
Netlify provided a fast, secure, and scalable deployment and hosting foundation. It allows the creation of unlimited branches of the website and offers built-in DNS management and SSL certificates, as well as global distribution and automated pre-rendering.
Ultra-fast performance
Gatsby SSG
Gatsby serves as a Static Site Generator, transforming input files into optimized web pages. This process improves performance by delivering static files that load quickly and securely.
The team
Our dedicated team ensured seamless development and implementation, providing strategic guidance and technical expertise throughout the project.
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
It was a truly honest cooperation, full of patience and understanding. The team was always available, ready to help and answered all of our questions. I strongly recommend working with Naturaily.
These great professionals worked on this project for our client:
Justyna Lasoń
Frontend Developer
Tomasz Kordyś
Head of Delivery
About the client
Etno Cafe is a Polish coffee concept that includes a coffee shop chain, coffee roastery and cold brewery.
Project
Custom Web Development
Industry
Food & Beverage
Web
Etno CafeThe brand was created in 2012 in Wroclaw, and now it is one of the most recognizable coffee brands in Poland. Etno Cafe puts great attention to detail into their daily work, ensuring the highest possible standards.
This is the source of their undeniable success. The roastery was launched in 2013 and the first coffee shop was opened in 2015 – now there are 20 of them in 7 different Polish cities. The third and final part of the Etno business, the coffee brewery, was launched in 2016 and now Cold Brew Coffee is one of the brand's favorite products, especially during the summer.
Naturaily impressed us with their flexibility and determination to succeed, overcoming each challenge.
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
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