Migrating the Website from WordPress to Jamstack for Top-notch Animations & Security
Goals
Our first action was a detailed analysis of the situation. The goals expressed seemed considerable and well-thought, as we agreed to move on!
01
Ensure the website is secure and searchable
To escape the WordPress vulnerability, Dajemy SÅ‚owo wanted a website that would be up-to-date, stable, and most importantly, highly secure. This would support their SEO positions.
02
Upgrade mobile performance and lead conversion
With 42% of traffic coming from mobile devices, optimizing the website for mobile was crucial for improving lead conversions.
03
Showcase modern trends and strong visuals
As a creative agency, Dajemy Slowo wanted a modern design with bright animations to make a strong first impression on potential clients.
Challenge
There were many factors to consider when it came to choosing the right technologies. Yet, this made the project all the more interesting!
Beata Twardowska
Co-founder of Dajemy SÅ‚owo
The website had to be visually impressive. The Naturaily team wasn’t intimidated by any challenge.
For Dajemy Słowo’s owners, their website is an important part of their business. It attracts customers and is a vital component of the business funnel. As such, they wanted to improve a number of key areas.
WordPress-based monolithic architecture risks
Built in 2013, the site had significant security vulnerabilities that could lead to SEO issues and potential blacklisting by Google. These risks, combined with the need for frequent developer assistance to make content changes, hindered their agility.
The reliance on developers for content changes
All marketing activities, from landing pages to modifying existing parts of the offer, required external help, preventing the agency from adapting as quickly and freely as they would like.
Other important aspects we encountered:
Performance Issues: The website was slow, leading to declining user satisfaction and poor mobile performance.
Lack of Visual Appeal: The outdated design didn’t reflect modern trends, making it less appealing to potential clients.
Growing Integration Needs: The existing site lacked seamless integration with marketing and lead generation tools, hindering business growth.
Approach
Dajemy Słowo needed to establish the agency’s position in a new digital era: enthusiastic, highly performant, and incredibly user-friendly. We joined them on their mission happily!
Beata Twardowska
Co-founder of Dajemy SÅ‚owo
At the initial stage of the project, Naturaily did an in-depth analysis of a dozen or so CMSs and prepared their recommendation.
After analyzing Dajemy Slowo's needs, we chose Jamstack architecture for its performance, security, and scalability. Here’s how the particular selected solutions were intended to address the challenges:
Sanity Headless CMS
Its structured content model improves efficiency and personalization. This would allow Dajemy Slowo to manage content as data, which enhances findability and reusability across multiple platforms.
The CMS also supports real-time content collaboration.
Netlify Content Delivery Network
Ensures fast and reliable content delivery through its global CDN and automated pre-rendering, which significantly improves website speed and stability.Â
Built-in DNS management and SSL certificates simplify the launch process and enhance security, while the ability to create multiple branches facilitates a streamlined development workflow.
Gatsby Static Site Generator
Generates static files that load quickly, improving website performance and search engine optimization by preloading content.
Its compatibility with React JS and other web frameworks ensures a seamless development process, allowing for dynamic and interactive user experiences without compromising performance.
Framer Motion Animations
Chosen to implement sophisticated animations that enhance the website’s visual appeal, providing a modern and engaging user experience without affecting performance.
Results
We were glad to meet all the objectives set. This, paired with the constant mutual understanding, made the project worth every minute spent!
Beata Twardowska
Co-founder of Dajemy SÅ‚owo
Our clients love the new design and have a better understanding of our services. We also received many positive opinions from industry specialists.
The new Jamstack website exceeded the client’s expectations, significantly improving performance, security, and user engagement while aligning with the brand’s visual identity.
An industry-recognized project
It’s also been critically acclaimed. The project’s been rewarded with Special Design Kudos (CSS Design Awards) and Mobile Excellence (Awwwards).
A secure and scalable foundation for future growth
Dajemy Slowo can easily expand on their main lead source and is confident their website won’t be subject to any DDoS. This lets them peacefully grow in the SEO rankings as the risk of being included on Google’s blacklist has been reduced completely.
Outcome
We completely overhauled the website’s feel and usability, making it a pleasure to use for developing the client’s business
Before
Hassle and struggle with a slow, insecure, and difficult-to-manage website that posed a risk to the company’s strategic plans
After
New positive energy felt thanks to a website that’s stable, safe, responsive on all platforms, and highly optimized to deliver the best conversions
Improvements
Our work resulted in:
Efficient Content Management
Non-technical staff can now manage and update content easily and independently, without waiting for developers to enter the project.
Fast, Despite Many Animations
Significant improvements in website speed and performance, leading to a better user experience.
Increased Security
Decoupled Jamstack architecture reduced vulnerabilities and enhanced data protection.
Sleek & User-Friendly Design
Modern design, with dynamic animations backed by Dajemy Słowo’s own great content, sets a new bar for the agency.
SEO-Friendly
Thanks to faster loading times and easy indexation (pre-rendered Jamstack websites cause no troubles for Google bots).
Some numbers (we all like numbers!)
0st
class animations
0
attacks since deployed
0.5 s
First Contentful Paint
0.9 s
Time to Interactive
Most interesting features
Independent website edits
Sanity Headless CMS
Sanity Studio offers a user-friendly and customizable editing interface that empowers non-technical staff to manage and update content independently, reducing reliance on developers. They can change anything on their website now.
Outstanding UX
Framer Motion Animations
We used Framer Motion to implement dynamic and elegant animations that were honored with Awwwards and CSS Design Awards. Integrated without compromising performance, they showcase Dajemy Slowo’s creative and easygoing vibe.
Rapid performance
Gatsby Static Site Generator
Gatsby preloads content, resulting in significantly faster load times – up to 6 seconds quicker than traditional counterparts. This preloading improves performance, loading speeds, and overall optimization.
The team
Knowing that the visual and textual side of the project is as important to the client as the technological reliability, we engaged several specialists who successfully worked together.
Beata Twardowska
Co-founder of Dajemy SÅ‚owo
I value the possibility of working with Naturaily because it’s a real cooperation. The team was honestly listening to us. They understood our needs and expectations, not just from the technical side but also from the visual one. For us, that was crucial.
These great professionals worked on this project for our client:
Justyna Lasoń
Frontend Developer
Tomasz KordyÅ›
Head of Delivery
About the client
Dajemy SÅ‚owo is a content marketing and copywriting agency offering both Polish and English services.
Project
Custom Web Development
Industry
Marketing
The team, compromising both energetic copywriters and marketing specialists alike, combines their knowledge of effective marketing techniques with creative flair and passion.
Since 2013, Dajemy Slowo has helped customers in a diverse range of fields, from the IT and telecommunications sectors to logistics, finances, and medicine. Every client receives unique and impactful communication to reach their customers, and the means to match!
We had dreams and Naturaily made them a reality. We’re truly proud of our website, and want to show it to everyone!
Beata Twardowska
Co-founder of Dajemy SÅ‚owo
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