Let’s meet Baugenossenschaft Letten
Baugenossenschaft Letten (BGL) is a Zurich housing cooperative. It comprises of 607 apartments, spread over 6 settlements in the city of Zurich. It was founded on February 16, 1922, as a building cooperative by state, city and private employees of Zurich and renamed in 1973. The current name refers to the district of Letten, where the first settlement of the cooperative was built.
The company plays a very important role in bringing the local community together and makes every effort to ensure that each tenant feels at home. The website serves not only as an image function, but also provides residents with the most important information about BGL, its mission, the residential development and the people behind the building cooperative.
What the client wanted to achieve
2022 is a very important year for BGL, as the company is celebrating its 100th anniversary. They decided to honor this with a new website, which will show that a company can be traditional and modern at the same time. BGL wanted it to be fresh, intuitive, easy-to-navigate and, most importantly, informative.
From the practical point of view, there was also a need to give the content team the ability to edit the website content and rearrange the layout on their own. BGL wanted to be independent from external providers and be able to make necessary updates whenever they want.
Since it’s 2021, SEO optimization was a must, alongside excellent user experience and memorable design.
The previous website was developed over 10 years ago. While part of the information was updated throughout this period, the UI itself has never received an update until now. This also goes for all other assets unrelated to the website. With the anniversary approaching, BGL aimed to improve their communication all-round. This included a brand new, state-of-the-art website, new film and photo content, and revised documents for print (brochures, etc.).