Next.js and Storyblok platform rebuild for FGS Global
FGS Global's website was slow, hard to manage, and falling behind the firm's global scale. Naturaily rebuilt it with Next.js and Storyblok: 128 components, 1,500+ migrated content items, and a custom Algolia search engine. The partnership is still active, with new features shipping continuously.
Results at a glance
128
Storyblok components built
1500+
content items migrated
3
levels of content access
1
long-term development partnership
What FGS Global needed from a new web platform
FGS Global provides strategic counsel to corporations, governments, and institutions across more than 25 offices worldwide. Their website had to reflect that scale. They came to Naturaily with a clear list of requirements:
Replace a slow, brittle codebase with a high-performance foundation
Give their content team a modern CMS with a visual editor and approval workflows
Support multilingual content management across regions
Build a custom search engine that they could fully control
Integrate cleanly with internal systems including their company intranet, ATS platforms, and job boards
Find a partner willing to take full technical ownership of the project long term
Why the legacy platform was holding the team back
FGS Global's website worked, but only barely. Performance benchmarks were poor, the CMS required workarounds that slowed a team of roughly 12 content editors, and their search function gave them no control over what results appeared or how users were routed.
David Campbell
Managing Director, Digital Projects at FGS Global
Our website wasn't performing as it should, and we needed a partner to help us create a digital platform that truly represents our company.
Performance problems ran deeper than slow load times
An early audit uncovered issues at the code level: poor rendering strategy, an underpowered hosting setup, and structural problems that compounded over time. The site was slow for users and difficult to maintain, harder to extend, and increasingly expensive to keep stable.
The CMS blocked the content team instead of enabling them
With a dozen editors working across regions, content management had become fragmented. There was no visual editor, no structured component library, and no approval workflow. Editors worked around the system rather than through it, which slowed publishing and created inconsistencies across pages.
Search gave users the wrong answers
FGS Global's existing search tool surfaced results it couldn't be configured to adjust. They couldn't prioritize certain content types, redirect specific queries, or surface different result formats depending on context. For a firm whose website is a primary business development tool, that mattered.
The job and integration layer was manual and disconnected
Syncing job listings from Greenhouse and Softgarden into the website required manual steps. The company intranet, MyFGS, operated separately. There was no unified data layer connecting these systems.
How Naturaily rebuilt FGS Global's platform
Naturaily took full technical responsibility for the project from day one. That meant architecture decisions, implementation, CMS design, integrations, and QA. The approach was to build a system the content team could actually use, not just a faster version of what existed before.
David Campbell
Managing Director, Digital Projects at FGS Global
Naturaily's modern approach and focus on performance and usability were exactly what we needed to take our website to the next level.
Next.js as the performance foundation
Naturaily built the frontend in Next.js, using a combination of server-side rendering and static site generation to eliminate the performance bottlenecks in the previous stack. React's component model made it possible to manage 128 distinct content components cleanly, with room to add more.
Storyblok as the editor-first CMS
Storyblok was chosen specifically for its visual editor. Editors can now build and preview pages directly, work within a structured block library, and submit content through an approval flow before it goes live. Storyblok's built-in internationalization handles multilingual publishing without custom workarounds.
Custom search engine built on Algolia
Naturaily integrated Algolia and built a search experience that FGS Global controls entirely. The engine handles different content types, surfaces contextually relevant results, and redirects users dynamically based on their query.
Clean integrations with Greenhouse, Softgarden, and MyFGS
Job listings now sync automatically from both ATS platforms into Storyblok, removing the manual step entirely. The website connects to MyFGS (the company intranet) to give employees a seamless experience. External collaborators get access to time-limited, password-protected content through a purpose-built distribution system.
TypeScript, testing, and a stable foundation
The codebase runs on TypeScript throughout, with CSS Modules and Sass for styling and Framer Motion for animations. Storybook documents the component library. Jest and Playwright cover unit and end-to-end testing. The goal was a codebase that the next developer who touches it can understand immediately.
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What changed after the platform went live
The website FGS Global launched with Naturaily is faster, easier to manage, and better integrated with the tools their team uses every day. But the more meaningful outcome is what it made possible afterward.
David Campbell
Managing Director, Digital Projects at FGS Global
Now we have a modern, scalable, and efficient web platform, laying the foundation for improved digital operations and enhanced content management.
The content team works in the CMS, not around it
With 128 structured components, a visual editor, and a content approval flow, the editorial team can publish faster and with more consistency. New pages go live without a developer in the loop.
Search surfaces what users actually need
FGS Global now controls exactly how search results behave. They can tune relevance, add result types, and redirect high-intent queries to the right landing pages. The Algolia integration gives them data to improve the experience over time.
External and internal access is handled by the platform
The three-tier access system handles public visitors, employees, and external collaborators in a single coherent framework. Time-limited password-protected pages mean sensitive materials can be shared securely without a separate tool.
The partnership continues growing
Naturaily remains FGS Global's development partner. Since launch, the team has shipped additional features, refined the component library, and extended integrations as the firm's digital needs have grown.
Outcome
We rebuilt FGS Global's platform with Next.js and Storyblok, replacing a slow and rigid codebase with a fast, editor-friendly system that the content team can run without developer support
Before
FGS Global's website ran on a fragile codebase with poor performance, a CMS that blocked their editors, and a search tool they had no way to control.
After
FGS Global now has a high-performing Next.js platform, a structured Storyblok CMS with visual editing and approval workflows, a custom Algolia search engine, and an ongoing development partnership that keeps the platform moving forward.
Our work helped FGS Global achieve:
A performant, maintainable codebase
Next.js, TypeScript, and a structured component library replaced an error-prone legacy stack.
A CMS the content team controls
Storyblok's visual editor and approval workflows let roughly 12 editors publish without relying on developers.
Custom search with full editorial control
Algolia-powered search handles multiple content types, dynamic redirects, and configurable relevance.
Automated data pipelines
Job listings sync from Greenhouse and Softgarden automatically. The MyFGS intranet integrates directly with the website.
Secure tiered content access
Public pages, employee-only sections, and time-limited external collaborator access, all managed in one system.
A scalable foundation for ongoing development
128 components, 1,500+ migrated content items, and a clean architecture the team continues to build on.
Numbers
128
Storyblok components
1500+
content items migrated
3
levels of content access
12~
content editors served
Most interesting features
Enhanced search
Custom content search engine
Naturaily built the search layer using Algolia and Storyblok together. The result is a search experience that handles different content types, supports configurable relevance, and routes users based on what they are looking for. FGS Global can adjust results without touching code.
Smarter filters
Advanced filtering on high-traffic pages
Pages like /people and /insights serve a lot of different audiences. Naturaily built advanced content filters that let users narrow results by practice area, region, and topic. The filters are fast, built into the page architecture, and maintained through Storyblok.
Unified data
Automated job listing sync
Rather than managing job listings manually, FGS Global pulls live data from Greenhouse and Softgarden directly into Storyblok. New roles appear automatically. Closed roles disappear. The content team does nothing.
Secure access
Smart content access management
FGS Global serves three distinct audiences from the same website: public visitors, employees, and time-limited external collaborators. Each group sees only what they should. External collaborators access password-protected content through expiring links, with no separate portal required.
Why Naturaily is FGS Global's long-term technology partner
The initial engagement was a full platform rebuild under tight time constraints. FGS Global needed a partner who could take complete technical ownership, make fast decisions, and deliver a production-ready system. That is what happened. And when the project shipped, the relationship didn't end.
Naturaily continues to develop the FGS Global platform, shipping improvements across performance, CMS tooling, integrations, and new product features. The team assigned to the account has worked with the client long enough to understand the business, not just the codebase.
David Campbell
Managing Director, Digital Projects at FGS Global
The Naturaily team was a true partner throughout this project. Their deep knowledge of modern web technologies, combined with their dedication to truly understanding our needs, was essential to its success. They offered invaluable guidance and support at each step of the development.
Meet the team behind this project
Robert
Tech & Team Lead
Artur
Frontend Developer
Adrian
Frontend Developer
Michał
Graphic Designer
Filip
Fronted Developer
About FGS Global
FGS Global is a strategic communications firm with more than 1,300 professionals across 27 offices worldwide. They advise corporations, governments, and institutions on corporate communications, financial communications, public affairs, and crisis management.
Project
Headless Web Development
Industry
Agencies
Web
FGS Global
Their website is a primary business development and content distribution tool, serving public audiences, employees, and external collaborators simultaneously.
Naturaily provided the expertise and support we needed to transform our website into a valuable asset for our firm.
David Campbell
Managing Director, Digital Projects at FGS Global
Ready to build a web platform your team can actually grow?
If your website is holding back your content team, running on a fragile codebase, or struggling with integrations, we can help you plan the right path forward.
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FAQ
Next.js and Storyblok website development for agencies
A typical engagement covers frontend architecture in Next.js, CMS setup and component design in Storyblok, third-party integrations, migration of existing content, testing, and launch. For clients like FGS Global, it also includes ongoing development after the initial release.
It depends on how structured the existing content is. For FGS Global, Naturaily migrated over 1,500 content items with 128 distinct components. The migration timeline was shaped by the complexity of content types and the need to maintain editorial consistency across regions.
Yes. Storyblok has built-in internationalization support. For FGS Global, Naturaily used this to manage multilingual content across regions without custom workarounds or separate CMS instances.
Storyblok's native search is basic. Algolia gives you full control over relevance, result ranking, content type handling, and dynamic redirects. For a site like FGS Global's, where search is a primary navigation tool, the investment is worth it.
Yes. Many clients, including FGS Global, continue working with Naturaily after launch for feature development, platform improvements, and long-term maintenance. Some engagements start as a defined project and evolve into a standing partnership.