Custom E-Commerce Development for Fast Storefronts

We build custom e-commerce solutions with a focus on fast storefronts and modern commerce architecture. Expect performance-first UX, headless and composable options when they make sense, and integrations that scale, so your store can grow without constant rebuilds.

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Trusted by teams building modern storefronts and e-commerce platforms.

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Future-proof your store with a fast, scalable commerce stack

Fast storefronts

We engineer storefronts to stay fast on the pages that matter most: category, product, and search. Better performance supports conversion and stronger Core Web Vitals baselines.

Headless + integrations that scale

Connect your commerce engine to CMS, PIM/ERP, search, analytics, and marketing tools via reliable APIs. Reduce manual work and keep data flow stable as you grow.

Custom, but maintainable

You get a tailored solution without fragile complexity. We build for clarity, handover, and long-term iteration, so your team can keep shipping.

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A man with short hair wearing a white shirt, looking at the camera against a light gray background. It's Matt Edmund.

Matt Edmund

Co-Founder of Steadynamic

Their developers are truly e-commerce enthusiasts, and you can feel it. They easily showcase their immense dedication and admirable flexibility in their work approach.

A man with short brown hair, wearing glasses and a black shirt, looks directly at the camera against a plain gray background. It's Charlie Rodman.

Charlie Rodman

Founder of Nerdy Banana

Their sound advice and proficient troubleshooting are second to none. I am delighted to have found more than just a vendor in Naturaily. They've become a partner in the true sense.

Smiling person with short brown hair, wearing a red shirt, against a light gray background in a circular frame. It's Cory Cummings.

Cory Cummings

CEO & Co-Founder of Pack Digital

Naturaily have a strong understanding of the e-commerce world. They make sure that we make the right decisions by offering their expertise.

Services

​​Custom e-commerce development solutions

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01

Custom e-commerce website development

Designed for custom flows, content, and integrations

A custom storefront built for speed, scalability, and smooth operations. Ideal when you need more than templates: tailored UX, integrations, and a maintainable codebase.

02

E-commerce theme development

Reusable components that keep themes maintainable

Theme builds and storefront UX improvements focused on conversion and performance. We engineer reusable components and fast page patterns that scale with your catalog.

03

E-commerce app development

Automate operations and extend platform capabilities

Custom apps and services that remove bottlenecks - automation, product workflows, pricing logic, subscriptions, and internal tools that fit your business.

04

E-commerce integrations

Reliable data flow across your commerce ecosystem

Integrate ERP, PIM, CRM, payments, shipping, search, analytics, and marketing automation with stable APIs, clear data flows, and proper error handling.

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05

E-commerce migrations

Switch platforms for a faster, more scalable, and future-proof e-commerce store

Replatform safely with performance and SEO continuity in mind. Data migration, redirect planning, tracking validation, and a staged rollout, so you can launch with confidence.

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06

Headless commerce

Performance-first storefront with full design freedom

Build a lightning-fast storefront with full design freedom. We connect a modern frontend (Hydrogen/Next.js/Nuxt) to your commerce engine and content tools.

HEADLESS COMMERCE SERVICES

07

Composable commerce

Swap tools without rebuilding the whole store

Assemble best-of-breed tools (commerce, CMS, search, PIM/DAM, analytics) into a flexible system. Evolve parts of the stack without rebuilding everything.

08

E-commerce consulting services

Decide theme vs headless vs composable with confidence

Get the architecture decision right before you build. We assess theme vs headless vs composable, integration complexity, and a phased roadmap with scope and estimates.

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Let’s build a storefront that’s fast and easy to scale

Share your goals and current setup - we’ll recommend the best approach and the fastest next step.

How We Work

Our process: Clear plan, predictable delivery, measurable progress

Step

01

What we do

Business analysis

We learn your business model, users, constraints, current stack, and storefront performance baseline.

What you get

Findings, risks, quick wins, and a recommendation: theme, headless, or composable.

Step

02

What we do

Plan & strategy

Define scope, architecture, integrations, rollout plan, and success metrics.

What you get

Roadmap, timeline, estimates, and a staged delivery plan.

Step

03

What we do

Design & development

Design the customer journey and build the storefront, integrations, and reusable components

What you get

A tested storefront foundation that stays fast and maintainable.

Step

04

What we do

Going Live

Launch with quality gates and monitoring (including redirects and tracking validation if migrating).

What you get

Live store, verified analytics, launch checklist completed, and handover.

Step

05

What we do

Maintenance

Support and improve the store after launch.

What you get

Ongoing updates, fixes, performance tuning, and iterative enhancements.

E-commerce experts for fast storefronts and headless commerce

A delivery team that understands storefront performance, integrations, and scalable commerce architecture.

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Justyna Lasoń

Frontend Developer

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Mateusz Hadryś

Software Engineer

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Marcin Piechaczek

Frontend Developer

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Tomasz Kordyś

Head of Delivery

Technologies we use for high-performance commerce

We choose the stack based on performance goals, content workflows, integrations, and maintainability. Here are a few technologies we often use for fast storefronts and headless commerce:

nextjs logovuejs logoNuxt logo with transparent backgroundRemix logonode.js logoRuby on Rails logoHydrogen logoshopify logoshopify plus logosanity logostoryblok logoPayload CMS logoAmazon Web Services logoVercel logoNetlify logoCloudflare logo with transparent background

Shopify (Plus/Hydrogen), Next.js/React, Node.js/Rails, headless CMS, and modern hosting (Vercel/Netlify/Cloudflare/AWS).

Benefits of custom e‑commerce development

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Performance-first storefront

Faster category and product pages, smoother interactions, and a stronger Core Web Vitals baseline - without sacrificing UX.

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Headless/composable flexibility

Decouple the storefront and evolve your stack over time - CMS, search, PIM/ERP, analytics, and personalization, without rebuilding everything.

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SEO-ready foundations

Crawlable structure, consistent metadata, and disciplined migrations (redirects + parity) to protect and grow organic visibility.

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Secure payments and data

Secure integrations and modern practices for payments, authentication, and data handling, aligned with your risk and compliance needs.

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Conversion-ready UX at scale

Reusable components and scalable UX patterns that help you iterate faster across campaigns, products, and markets.

Turn your store into a growth engine

Build a storefront that’s fast now, and a stack that’s easier to scale later.

E-commerce results and case studies

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Examples of outcomes across storefront performance, migrations, integrations, and scale.

Nerdy Banana

Apparel E-Commerce

Automated custom product configurator for Shopify-run multi-store

Nerdy Banana’s manual order processing hindered their efficiency and customer experience. Happily, we helped them increase conversion rates, delivery times, and sales.

3x

Quicker delivery times

95%

Production lead time saved

98%

Faster file preparation time

LEARN MORE
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Nanobébé

Baby Products E‑Commerce

From Liquid to Headless. E‑commerce Upgrade with Next.js

Nanobébé needed a modern, high-converting store to match their global growth. We rebuilt their Shopify site with sleek UX and faster load times. This made shopping easier and more engaging for parents worldwide.

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5/5

Clutch review

117%

increased performance

80%

reduced TBT

LEARN MORE
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Boodil

Financial services

Bridging Shopify with Open-Banking Payments

We helped Boodil connect its payment solution to Shopify with a secure, scalable app. Now an approved Shopify payment partner, Boodil went from limited reach to serving merchants worldwide.

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3.5M+

stores unlocked

Multi-market

expansion

Shopify

payment integration

LEARN MORE
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Carnium Botanicals

Health & Wellness E-Commerce

Revitalizing Shopify Plus Stores for Enhanced Brand Presence and Sales

Carnium Botanicals needed a website to boost customer engagement and revenue growth while managing 9 separate stores. Consolidating onto a single Shopify Plus platform simplified management and maintenance.

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3

new markets

More sales

due to improved UX

12 stores

on one platform

LEARN MORE
Carnium Botanicals project case study card

Bronson Labs

Health & Wellness E-Commerce

From Magento to Shopify: a path to 90% increased day-to-day efficiency

Bronson Labs wanted to add content, integrations, and special offers quickly. After migrating to Shopify, all website changes became easy, cutting maintenance costs threefold.

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5/5

Clutch review

70%

Less dev time

3x

Lower maintenance costs

LEARN MORE
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Beuta

Home & Garden

From Clunky to Clickable – A Story of E-Commerce Transformation

Beuta came to us looking for real growth, not just a pretty website. We delivered significant UX improvements and a big jump in average order value, even better than they hoped for.

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5/5

Clutch review

22%

increase in average order value

2 mo.

project duration

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Vitamins

Health & Wellness E-Commerce

Custom Node.js apps automating a Shopify-based e-commerce

We automated manual e-commerce operations like product syncing, inventory management, and pricing updates. This helped save time, reduce costs, and improve operational efficiency.

Reduced

Operational costs

Boosted

Customer acquisition

Increased

Scalability

LEARN MORE
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Our Way: Results & Good Vibes

Why teams choose Naturaily for custom e-commerce

Ownership, measurable progress, and reliable delivery - especially on complex builds.

Measurable outcomes

We prioritize work that improves speed, UX, and operational efficiency, so progress is visible.

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Proactive problem-solving

We flag risks early and propose options, especially when integrations and migrations get complex.

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Honest recommendations

Clear tradeoffs, realistic plans, and practical decisions that fit your context.

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Clear communication

Predictable delivery, strong documentation, and friendly collaboration.

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Remote-ready delivery

Time-zone friendly work with reliable async habits and clean handoffs.

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Senior guidance throughout

Architecture advice and decision support from discovery to launch and beyond.

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Client reviews: Ownership, results, reliable delivery

Teams choose us when they need a partner who takes ownership and delivers measurable progress.

A woman with long dark hair and glasses, wearing a black top, against a light gray background. It's Stephanie Caponi.

Stephanie Caponi

E-Commerce Manager at Bronson Labs

The team constantly demonstrated their willingness to help and do more. It’s a huge asset. What’s more, they’re able to easily adjust their workstyles so it comes with an added value.

Smiling man with short dark hair and a black shirt, set against a light gray background. It's Karl Yeager.

Kyle Yeager

Digital Director at Beuta

Their approach to user-centric design and practical e-commerce solutions impressed us. They remained focused and on task during the project, maintaining excellent communication with our team throughout.

A smiling bald man with a beard and glasses, wearing a light blue shirt, set against a plain white background.  It's Christoph Batik.

Christoph Batik

CCO at Best IT

Whenever we encountered a challenge, we knew that their creativity and knowledge would allow us to move forward with ease. They were highly determined and successful at adding value.

Woman with short, light brown hair, resting her chin on her hand, wearing a light-colored top against a plain background. It's Polina Medvedieva.

Polina Medvedieva

SEO Manager at n8n

High skills and responsibility make them a reliable, trustworthy, and professional technological partner. They grasp even the most nuanced details of our requirements and are effective in managing project needs.

Bald man with a beard, wearing a white shirt and black jacket, smiling against a plain background. It's Joachim von Gerlach.

Joachim von Gerlach

Key Account Manager at Wunderdog

Naturaily proved to be a perfect fit for us, always delivering on time. They value teamwork, transparency, and responsibility, so working together was a pleasing experience.

Man with short gray hair and a beard, wearing a dark suit and white shirt, against a light gray background. It's Soheil Dabestani.

Soheil Dabestani

CEO & Co-Founder of Diffia

We're particularly happy with how easy they are to work with and how solid their deliveries are. No fuss and great communications.

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Jon Beer

COO & Co-Founder at Zapnito

Naturaily’s responsiveness is exceptional. We were frequently updated on where things stood. They significantly helped us with the maintenance work.

Smiling person with short blond hair, wearing a dark shirt, against a light gray background. It's Helmut Juskewycz.

Helmut Juskewycz

CEO & Founder of Lingohub

Naturaily fix any problems quickly. Their developers have helped ours to learn different styles of development, and they’ve accelerated the rate at which we can ship our product.

Smiling person with curly hair and glasses, wearing a dark shirt, against a light gray background. It's Timothy Ross.

Timothy Ross

Managing Director at Orisono

I enjoyed working with Naturaily a lot. I was especially happy with their work ethic, including their dedication to the project in order to meet certain deadlines.

Smiling woman with long brown hair, wearing a black top, against a light gray background. It's Elsa Favorio.

Elsa Favario

Marketing Director at Urban

I would highly recommend Naturaily for their commitment to delivering a good product. They demonstrated a strong ability to push for answers that allowed us to fine-tune the CMS to meet our specific needs.

Portrait of a person with long blonde hair, wearing a black blazer and white top, smiling slightly against a light gray background. It's Zuza Zapolska.

Zuzanna Zapolska

Head of Digital & E-Commerce at Etno Cafe

It was a truly honest cooperation, full of patience and understanding. The team was always available, ready to help, and answered all of our questions.

A person with short hair and a neutral expression, wearing a dark sweater, is shown against a plain background in a circular frame. It's Marcin Pendziwiatr.

Marcin Pendziwiatr

Marketing Manager at Vazco

The vibe between our teams was fantastic – it was a pleasure to work with their specialists. They acted with determination to support us and achieve a positive outcome.

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Build a custom e-commerce storefront that stays fast

The right e‑commerce technology moves your business forward. We know how to deliver it. Let's talk!

Support

E‑commerce development FAQ

By reducing friction: faster pages, better navigation, stronger search/filter UX, and reliable tracking. That improves the experience on product discovery, PDPs, and checkoutwhere conversion is won or lost.

Headless gives you a fast storefront with design freedom. Composable lets you choose best-of-breed tools (CMS, search, PIM/ERP, analytics) and connect them via APIs. The stack becomes easier to scale and easier to evolve.

It depends on scope: catalog size, custom UX components, integrations (ERP/PIM/payments/shipping), migration needs, and whether the storefront is theme-based or headless. After a short discovery, we provide a phased plan with milestones.

Maintenance, upgrades, performance work, UX and conversion iterations, monitoring, integration support, and fixes. The goal is continuous improvement without disruptive rebuilds.

Learn more: E-commerce, headless, and storefront performance

Practical articles on headless commerce, Shopify storefront choices, migrations, integrations, and performance-first e-commerce architecture.

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Ask AI: Is Naturaily the right e-commerce partner for us?

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