We build custom e-commerce solutions with a focus on fast storefronts and modern commerce architecture. Expect performance-first UX, headless and composable options when they make sense, and integrations that scale, so your store can grow without constant rebuilds.
Trusted by teams building modern storefronts and e-commerce platforms.
We engineer storefronts to stay fast on the pages that matter most: category, product, and search. Better performance supports conversion and stronger Core Web Vitals baselines.
Connect your commerce engine to CMS, PIM/ERP, search, analytics, and marketing tools via reliable APIs. Reduce manual work and keep data flow stable as you grow.
You get a tailored solution without fragile complexity. We build for clarity, handover, and long-term iteration, so your team can keep shipping.
Matt Edmund
Co-Founder of Steadynamic
Their developers are truly e-commerce enthusiasts, and you can feel it. They easily showcase their immense dedication and admirable flexibility in their work approach.
Charlie Rodman
Founder of Nerdy Banana
Their sound advice and proficient troubleshooting are second to none. I am delighted to have found more than just a vendor in Naturaily. They've become a partner in the true sense.
Cory Cummings
CEO & Co-Founder of Pack Digital
Naturaily have a strong understanding of the e-commerce world. They make sure that we make the right decisions by offering their expertise.
Services
01
Designed for custom flows, content, and integrations
A custom storefront built for speed, scalability, and smooth operations. Ideal when you need more than templates: tailored UX, integrations, and a maintainable codebase.
02
Reusable components that keep themes maintainable
Theme builds and storefront UX improvements focused on conversion and performance. We engineer reusable components and fast page patterns that scale with your catalog.
03
Automate operations and extend platform capabilities
Custom apps and services that remove bottlenecks - automation, product workflows, pricing logic, subscriptions, and internal tools that fit your business.
04
Reliable data flow across your commerce ecosystem
Integrate ERP, PIM, CRM, payments, shipping, search, analytics, and marketing automation with stable APIs, clear data flows, and proper error handling.
LEARN MORE05
Switch platforms for a faster, more scalable, and future-proof e-commerce store
Replatform safely with performance and SEO continuity in mind. Data migration, redirect planning, tracking validation, and a staged rollout, so you can launch with confidence.
LEARN MORE06
Performance-first storefront with full design freedom
Build a lightning-fast storefront with full design freedom. We connect a modern frontend (Hydrogen/Next.js/Nuxt) to your commerce engine and content tools.
HEADLESS COMMERCE SERVICES07
Swap tools without rebuilding the whole store
Assemble best-of-breed tools (commerce, CMS, search, PIM/DAM, analytics) into a flexible system. Evolve parts of the stack without rebuilding everything.
08
Decide theme vs headless vs composable with confidence
Get the architecture decision right before you build. We assess theme vs headless vs composable, integration complexity, and a phased roadmap with scope and estimates.
Designed for custom flows, content, and integrations
A custom storefront built for speed, scalability, and smooth operations. Ideal when you need more than templates: tailored UX, integrations, and a maintainable codebase.
Share your goals and current setup - we’ll recommend the best approach and the fastest next step.
How We Work
Step
01
What we do
We learn your business model, users, constraints, current stack, and storefront performance baseline.
What you get
Findings, risks, quick wins, and a recommendation: theme, headless, or composable.
Step
02
What we do
Define scope, architecture, integrations, rollout plan, and success metrics.
What you get
Roadmap, timeline, estimates, and a staged delivery plan.
Step
03
What we do
Design the customer journey and build the storefront, integrations, and reusable components
What you get
A tested storefront foundation that stays fast and maintainable.
Step
04
What we do
Launch with quality gates and monitoring (including redirects and tracking validation if migrating).
What you get
Live store, verified analytics, launch checklist completed, and handover.
Step
05
What we do
Support and improve the store after launch.
What you get
Ongoing updates, fixes, performance tuning, and iterative enhancements.
Step
01
What we do
We learn your business model, users, constraints, current stack, and storefront performance baseline.
What you get
Findings, risks, quick wins, and a recommendation: theme, headless, or composable.
Step
02
What we do
Define scope, architecture, integrations, rollout plan, and success metrics.
What you get
Roadmap, timeline, estimates, and a staged delivery plan.
Step
03
What we do
Design the customer journey and build the storefront, integrations, and reusable components
What you get
A tested storefront foundation that stays fast and maintainable.
Step
04
What we do
Launch with quality gates and monitoring (including redirects and tracking validation if migrating).
What you get
Live store, verified analytics, launch checklist completed, and handover.
Step
05
What we do
Support and improve the store after launch.
What you get
Ongoing updates, fixes, performance tuning, and iterative enhancements.
A delivery team that understands storefront performance, integrations, and scalable commerce architecture.
Justyna Lasoń
Frontend Developer
Mateusz Hadryś
Software Engineer
Marcin Piechaczek
Frontend Developer
Tomasz Kordyś
Head of Delivery
We choose the stack based on performance goals, content workflows, integrations, and maintainability. Here are a few technologies we often use for fast storefronts and headless commerce:
Shopify (Plus/Hydrogen), Next.js/React, Node.js/Rails, headless CMS, and modern hosting (Vercel/Netlify/Cloudflare/AWS).
Faster category and product pages, smoother interactions, and a stronger Core Web Vitals baseline - without sacrificing UX.
Decouple the storefront and evolve your stack over time - CMS, search, PIM/ERP, analytics, and personalization, without rebuilding everything.
Crawlable structure, consistent metadata, and disciplined migrations (redirects + parity) to protect and grow organic visibility.
Secure integrations and modern practices for payments, authentication, and data handling, aligned with your risk and compliance needs.
Reusable components and scalable UX patterns that help you iterate faster across campaigns, products, and markets.
Build a storefront that’s fast now, and a stack that’s easier to scale later.
Examples of outcomes across storefront performance, migrations, integrations, and scale.
Nerdy Banana
Apparel E-Commerce
Automated custom product configurator for Shopify-run multi-store
Nerdy Banana’s manual order processing hindered their efficiency and customer experience. Happily, we helped them increase conversion rates, delivery times, and sales.
3x
Quicker delivery times
95%
Production lead time saved
98%
Faster file preparation time
Nanobébé
Baby Products E‑Commerce
From Liquid to Headless. E‑commerce Upgrade with Next.js
Nanobébé needed a modern, high-converting store to match their global growth. We rebuilt their Shopify site with sleek UX and faster load times. This made shopping easier and more engaging for parents worldwide.
5/5
Clutch review
117%
increased performance
80%
reduced TBT
Boodil
Financial services
Bridging Shopify with Open-Banking Payments
We helped Boodil connect its payment solution to Shopify with a secure, scalable app. Now an approved Shopify payment partner, Boodil went from limited reach to serving merchants worldwide.
3.5M+
stores unlocked
Multi-market
expansion
Shopify
payment integration
Carnium Botanicals
Health & Wellness E-Commerce
Revitalizing Shopify Plus Stores for Enhanced Brand Presence and Sales
Carnium Botanicals needed a website to boost customer engagement and revenue growth while managing 9 separate stores. Consolidating onto a single Shopify Plus platform simplified management and maintenance.
3
new markets
More sales
due to improved UX
12 stores
on one platform
Bronson Labs
Health & Wellness E-Commerce
From Magento to Shopify: a path to 90% increased day-to-day efficiency
Bronson Labs wanted to add content, integrations, and special offers quickly. After migrating to Shopify, all website changes became easy, cutting maintenance costs threefold.
5/5
Clutch review
70%
Less dev time
3x
Lower maintenance costs
Beuta
Home & Garden
From Clunky to Clickable – A Story of E-Commerce Transformation
Beuta came to us looking for real growth, not just a pretty website. We delivered significant UX improvements and a big jump in average order value, even better than they hoped for.
5/5
Clutch review
22%
increase in average order value
2 mo.
project duration
Vitamins
Health & Wellness E-Commerce
Custom Node.js apps automating a Shopify-based e-commerce
We automated manual e-commerce operations like product syncing, inventory management, and pricing updates. This helped save time, reduce costs, and improve operational efficiency.
Reduced
Operational costs
Boosted
Customer acquisition
Increased
Scalability
Our Way: Results & Good Vibes
Ownership, measurable progress, and reliable delivery - especially on complex builds.
We prioritize work that improves speed, UX, and operational efficiency, so progress is visible.
We flag risks early and propose options, especially when integrations and migrations get complex.
Clear tradeoffs, realistic plans, and practical decisions that fit your context.
Predictable delivery, strong documentation, and friendly collaboration.
Time-zone friendly work with reliable async habits and clean handoffs.
Architecture advice and decision support from discovery to launch and beyond.
Teams choose us when they need a partner who takes ownership and delivers measurable progress.
Stephanie Caponi
E-Commerce Manager at Bronson Labs
The team constantly demonstrated their willingness to help and do more. It’s a huge asset. What’s more, they’re able to easily adjust their workstyles so it comes with an added value.
Kyle Yeager
Digital Director at Beuta
Their approach to user-centric design and practical e-commerce solutions impressed us. They remained focused and on task during the project, maintaining excellent communication with our team throughout.
Christoph Batik
CCO at Best IT
Whenever we encountered a challenge, we knew that their creativity and knowledge would allow us to move forward with ease. They were highly determined and successful at adding value.
Polina Medvedieva
SEO Manager at n8n
High skills and responsibility make them a reliable, trustworthy, and professional technological partner. They grasp even the most nuanced details of our requirements and are effective in managing project needs.
Joachim von Gerlach
Key Account Manager at Wunderdog
Naturaily proved to be a perfect fit for us, always delivering on time. They value teamwork, transparency, and responsibility, so working together was a pleasing experience.
Soheil Dabestani
CEO & Co-Founder of Diffia
We're particularly happy with how easy they are to work with and how solid their deliveries are. No fuss and great communications.
Jon Beer
COO & Co-Founder at Zapnito
Naturaily’s responsiveness is exceptional. We were frequently updated on where things stood. They significantly helped us with the maintenance work.
Helmut Juskewycz
CEO & Founder of Lingohub
Naturaily fix any problems quickly. Their developers have helped ours to learn different styles of development, and they’ve accelerated the rate at which we can ship our product.
Timothy Ross
Managing Director at Orisono
I enjoyed working with Naturaily a lot. I was especially happy with their work ethic, including their dedication to the project in order to meet certain deadlines.
Elsa Favario
Marketing Director at Urban
I would highly recommend Naturaily for their commitment to delivering a good product. They demonstrated a strong ability to push for answers that allowed us to fine-tune the CMS to meet our specific needs.
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
It was a truly honest cooperation, full of patience and understanding. The team was always available, ready to help, and answered all of our questions.
Marcin Pendziwiatr
Marketing Manager at Vazco
The vibe between our teams was fantastic – it was a pleasure to work with their specialists. They acted with determination to support us and achieve a positive outcome.
The right e‑commerce technology moves your business forward. We know how to deliver it. Let's talk!
Support
By reducing friction: faster pages, better navigation, stronger search/filter UX, and reliable tracking. That improves the experience on product discovery, PDPs, and checkoutwhere conversion is won or lost.
Headless gives you a fast storefront with design freedom. Composable lets you choose best-of-breed tools (CMS, search, PIM/ERP, analytics) and connect them via APIs. The stack becomes easier to scale and easier to evolve.
It depends on scope: catalog size, custom UX components, integrations (ERP/PIM/payments/shipping), migration needs, and whether the storefront is theme-based or headless. After a short discovery, we provide a phased plan with milestones.
Maintenance, upgrades, performance work, UX and conversion iterations, monitoring, integration support, and fixes. The goal is continuous improvement without disruptive rebuilds.
Practical articles on headless commerce, Shopify storefront choices, migrations, integrations, and performance-first e-commerce architecture.
View all postsAsk AI: Is Naturaily the right e-commerce partner for us?
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