01
Custom checkout
Upsells, custom fields, and validation through Checkout Extensibility, built upgrade-safe so your changes survive Shopify's updates.
Shopify Plus development for complex, high-growth commerce
We help growing ecommerce brands decide, implement, and scale with Shopify Plus when standard Shopify no longer matches the complexity of the business. From B2B and multi-market architecture to checkout extensibility, advanced integrations, automation, and migration planning, we build Shopify Plus around how your teams, customers, and systems work.
Trusted by ecommerce teams that needed a stronger platform for growth, operations, and customer experience.
Signs you're ready for Shopify Plus
Standard Shopify handles a lot, until the workarounds cost more than the upgrade. You're likely ready if:
Traffic spikes break things
Drops and peak season push standard Shopify past its limit.
You sell B2B and DTC together
Wholesale pricing and company accounts don't fit the standard.
You're selling in multiple markets
Currencies, languages, and regional catalogs get hard to manage.
Your integrations are hitting API limits
Constant ERP/CRM/OMS syncing strains standard rate caps.
You need to change the checkout
Standard Shopify locks the checkout down. Plus opens it up.
Two or more sounds familiar? Plus is likely the move. Single-market or earlier-stage? Standard Shopify development may be enough.
Kyle Yeager
Digital Director at Beuta
Naturaily impressed us with their approach to user-centric design and practical e-commerce solutions. They improved our website's UX, making it look good and work well for bulk purchases.
Stephanie Caponi
E-Commerce Manager at Bronson Labs
Naturaily’s team is highly supportive, proactive, and transparent with their actions. We felt we were in good hands, and the cooperation went smoothly.
Matt Edmund
Co-Founder of Steadynamic
Their developers are truly e-commerce enthusiasts, and you can feel it. They easily showcase their immense dedication and admirable flexibility in their work approach.
Services
Shopify Plus development services built around scale, flexibility, and performance
Plus isn't standard Shopify with a bigger bill. It unlocks capabilities that don't exist on lower tiers, and that's where we focus.
02
Shopify Functions
Custom logic for discounts, cart validation, and payment and delivery options - complex promotions and B2B pricing rules that apps can't handle.
03
B2B on Plus
Company profiles, customer-specific catalogs, negotiated pricing, and payment terms, running alongside your DTC store from one backend.
04
Flow and Launchpad
Automate repetitive work like order tagging and inventory alerts; schedule drops, sales, and theme changes to launch on their own.
05
Expansion stores and Shopify Markets
Sell across regions with local currencies, languages, and catalogs, without rebuilding for each new market.
06
Enterprise integrations
Higher API limits to connect ERP, CRM, OMS, PIM, and fulfillment systems that sync constantly, accurately even at peak load. We work with the tools you already run - Klaviyo, Algolia, Recharge, Global-e, and more.
07
Replatforming to Plus
We migrate brands off Magento, Adobe Commerce, Salesforce Commerce Cloud, and custom builds, with careful planning around data, SEO, integrations, and launch.
08
Headless when it's worth it
When a theme isn't enough, we build headless storefronts with Hydrogen or Next.js. We'll also tell you when headless isn't worth the added complexity.
Upsells, custom fields, and validation through Checkout Extensibility, built upgrade-safe so your changes survive Shopify's updates.
Let’s make Shopify Plus work for the way your business grows
If your team is dealing with more traffic, more markets, more systems, or more operational complexity, we’ll help you shape a Shopify Plus setup that is easier to scale.
How we work
A process that stays clear, practical, and focused on outcomes
Step
01
What we do
Discovery and business analysis
We learn your growth plans, current setup, and operational challenges.
What you get
You get a clear view of priorities, risks, and the right direction.
Step
02
What we do
Architecture and implementation
We build the Plus setup - storefront, integrations, automation, B2B logic, customization.
What you get
You get a scalable solution built around your business.
Step
03
What we do
Launch and validation
We test, prepare, and make sure the setup is ready for real traffic and real teams.
What you get
You get a smoother launch with fewer surprises.
Step
04
What we do
Support and optimization
We keep improving performance and workflows after release.
What you get
You get a platform that keeps delivering as you grow.
Step
What we do
What you get
Step
01
What we do
Discovery and business analysis
We learn your growth plans, current setup, and operational challenges.
What you get
You get a clear view of priorities, risks, and the right direction.
Step
02
What we do
Architecture and implementation
We build the Plus setup - storefront, integrations, automation, B2B logic, customization.
What you get
You get a scalable solution built around your business.
Step
03
What we do
Launch and validation
We test, prepare, and make sure the setup is ready for real traffic and real teams.
What you get
You get a smoother launch with fewer surprises.
Step
04
What we do
Support and optimization
We keep improving performance and workflows after release.
What you get
You get a platform that keeps delivering as you grow.
Shopify Plus vs standard Shopify
Shopify is a strong choice for many ecommerce brands. Shopify Plus is usually worth considering when the business model, operating model, or technical setup becomes more complex.
Choose standard Shopify development when you need:
A new Shopify store
A theme rebuild
A migration to Shopify
Better UX and conversion
Storefront performance improvements
Basic integrations
Ongoing Shopify development support.
Choose Shopify Plus when you need:
Advanced B2B or wholesale commerce
Multi-market setup with more complex rules
Checkout extensibility
Enterprise integrations
Higher operational control
Custom automation across teams and systems
A migration from a complex legacy ecommerce platform
A scalable setup for multiple customer groups, regions, or brands
See how our Shopify Plus work helped brands grow
Carnium Botanicals
Health & Wellness E-Commerce
A multi-store setup simplified on one platform
We helped bring 12 stores onto one platform, supporting expansion into new markets and stronger UX outcomes.
3
new markets
More sales
due to improved UX
12 stores
on one platform
Boodil
Financial services
A Shopify payment integration that unlocked global merchant reach
We helped connect Boodil’s open-banking payment solution to Shopify with a secure, scalable setup that expanded its reach.
3.5M+
stores unlocked
Multi-market
expansion
Shopify
payment integration
Beuta
Home & Garden
A stronger ecommerce experience with measurable revenue impact
We improved UX and ecommerce flows to support a smoother shopping experience and a higher average order value.
5/5
Clutch review
22%
increase in average order value
2 mo.
project duration
Nerdy Banana
Apparel E-Commerce
A custom ecommerce setup that made operations much faster
We automated custom product configuration and order handling, helping the team reduce manual work and speed up delivery.
3x
Quicker delivery times
95%
Production lead time saved
98%
Faster file preparation time
Bronson Labs
Health & Wellness E-Commerce
A migration that made everyday ecommerce changes easier and cheaper
We helped the team move to Shopify so they could launch content, offers, and integrations faster while cutting maintenance costs.
5/5
Clutch review
70%
Less dev time
3x
Lower maintenance costs
Vitamins
Health & Wellness E-Commerce
Custom automation that reduced operational friction
We built custom apps to automate product syncing, inventory management, and pricing updates, helping improve efficiency and scalability.
Reduced
Operational costs
Boosted
Customer acquisition
Increased
Scalability
Why Naturaily
Why brands choose Naturaily for Shopify Plus
Business goals stay in focus
We tie platform work to growth, efficiency, better UX, and easier operations.
Real ecommerce and Plus expertise
We know how Plus fits into commerce teams, from storefront to integrations to scaling.
Clear advice before big decisions
We help you decide what to customize, what to keep simple, and where Plus pays off.
Reliable delivery on complex projects
We work in a structured, transparent way that keeps multi-stakeholder projects aligned.
Support beyond launch
We stay involved to improve performance and support your next stage of growth.
Clients say we’re reliable, results-oriented, and easy to work with
Our clients value both the quality of the work and the way we collaborate. They come to us for ecommerce expertise and stay because the process feels practical, transparent, and supportive.
Cory Cummings
CEO & Co-Founder of Pack Digital
Naturaily have a strong understanding of the e-commerce world. They make sure that we make the right decisions by offering their expertise.
Charlie Rodman
Founder of Nerdy Banana
Their sound advice and proficient troubleshooting on technological issues are second to none. At the same time, tuning into our business specificity was apt, quick, and facile.
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
It was a truly honest cooperation, full of patience and understanding. The team was always available, ready to help, and answered all of our questions.
Polina Medvedieva
SEO Manager at n8n
High skills and responsibility make them a reliable, trustworthy, and professional technological partner. They grasp even the most nuanced details of our requirements and are effective in managing project needs.
Christoph Batik
CCO at Best IT
Whenever we encountered a challenge, we knew that their creativity and knowledge would allow us to move forward with ease. They were highly determined and successful at adding value.
Joachim von Gerlach
Key Account Manager at Wunderdog
Naturaily proved to be a perfect fit for us, always delivering on time. They value teamwork, transparency, and responsibility, so working together was a pleasing experience.
Soheil Dabestani
CEO & Co-Founder of Diffia
We're particularly happy with how easy they are to work with and how solid their deliveries are. No fuss and great communications.
Jon Beer
COO & Co-Founder at Zapnito
Naturaily’s responsiveness is exceptional. We were frequently updated on where things stood. They significantly helped us with the maintenance work.
Helmut Juskewycz
CEO & Founder of Lingohub
Naturaily fix any problems quickly. Their developers have helped ours to learn different styles of development, and they’ve accelerated the rate at which we can ship our product.
Timothy Ross
Managing Director at Orisono
I enjoyed working with Naturaily a lot. I was especially happy with their work ethic, including their dedication to the project in order to meet certain deadlines.
Elsa Favario
Marketing Director at Urban
I would highly recommend Naturaily for their commitment to delivering a good product. They demonstrated a strong ability to push for answers that allowed us to fine-tune the CMS to meet our specific needs.
Marcin Pendziwiatr
Marketing Manager at Vazco
The vibe between our teams was fantastic – it was a pleasure to work with their specialists. They acted with determination to support us and achieve a positive outcome.
Ready to see if Shopify Plus is the right next step?
Tell us what's getting harder in your current setup and what your team needs next. We'll help you shape the right Plus approach, and tell you honestly if you're not there yet.
Support
Shopify Plus development FAQ
Shopify Plus is the enterprise tier. It adds capabilities standard plans don't have: a customizable checkout, B2B selling, Shopify Functions, higher API limits, expansion stores for multiple markets, and automation tools like Flow and Launchpad. Brands typically move to Plus when traffic, markets, B2B needs, or integrations outgrow what standard Shopify handles cleanly.
It makes sense when your brand is growing into more complexity - more traffic, more markets, more integrations, B2B requirements, or higher operational demands than a standard setup supports well.
Shopify Plus pricing starts higher than standard plans and scales with your business. The bigger cost question is usually development and integration scope. We help you size the build so you're not paying for complexity you don't need.
Yes. Plus opens up the checkout through Checkout Extensibility, so we can add upsells, custom fields, validation, and branded steps in a way that stays safe through Shopify's updates.
Yes. Plus runs B2B and DTC from one platform, with company profiles, customer-specific catalogs, and negotiated pricing alongside your retail store.
Yes. We handle replatforming from Magento, Adobe Commerce, Salesforce Commerce Cloud, Shopware, WooCommerce, and custom builds, with planning around data, design, integrations, SEO, and launch.
Yes, with Hydrogen or Next.js when a brand needs richer experiences or more frontend control. We'll also tell you when headless isn't worth the added cost and complexity.
Yes. Plus is well suited to advanced integrations, including ERP, CRM, fulfillment, payments, and automation, running reliably at scale thanks to higher API limits.
Learn more about Shopify Plus, B2B, and enterprise ecommerce growth
Explore our practical resources on Shopify Plus, integrations, migrations, headless commerce, and growth planning for more complex ecommerce teams.
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