Revitalizing Shopify Plus Stores for Enhanced Brand Presence and Sales
Goals
Carnium Botanicals’s goals for this project were clear: they wanted a website that not only looked great but also delivered customer engagement and revenue growth.
01
A Modern Look & Feel
Carnium Botanicals needed its online stores to reflect the quality and innovation of its brand, moving away from an outdated design. Think fresh, contemporary, and visually appealing.
02
Enhanced UX
Improving the user experience was a top priority. The client wanted customers to enjoy browsing and buying from their online stores, leading to increased satisfaction and, of course, more sales.
03
Boosting the Bottom Line
Ultimately, Carnium Botanicals wanted to see a real impact on their sales figures. They believed that a better online presence would translate directly into revenue growth.
04
More Features, More Flexibility
Carnium Botanicals had some specific functionalities in mind that their old platform couldn't handle. They needed a solution that could grow with their business and accommodate their evolving needs.
Challenge
Carnium Botanicals' online presence didn't reflect their brand. Their outdated Shopify Plus stores offered a poor user experience and lacked the functionality needed to maximize sales.
Carnium Botanicals's pain points and challenges before working with Naturaily:
Outdated Online Stores
Carnium Botanicals's existing stores used the same, outdated theme, created before their Shopify Plus migration/upgrade.
Poor User Experience
The stores came with a less-than-ideal user experience. Carnium Botanicals wanted to improve this to enhance customer satisfaction and increase conversions.
Limited Functionality
Carnium Botanicals has identified additional requirements and functionalities that they haven't been able to implement because of limitations in their existing setup.
Impact on Sales
The combination of an outdated design and poor user experience was likely hindering sales and not fully capitalizing on the potential of their online presence.
Brand Representation
The current online stores didn’t adequately showcase the brand's quality in a modern and appealing way. Carnium Botanicals wanted a redesign that better reflects their brand image.
Inefficient Management
Having similar but slightly different stores over Europe likely created management inefficiencies, making updates and maintenance more complex than necessary.
Approach
We took a collaborative and strategic approach, leveraging the power of Shopify Plus and a user-centric design philosophy to revitalize Carnium Botanicals's online presence.
We started by understanding Carnium Botanicals' needs through in-depth workshops. This led to a detailed project specification, engaging UX/UI designs, and a custom Shopify Plus theme with integrated third-party applications.
Here's a peek under the hood at the tech we chose and why:
Shopify Plus
This platform gave us the power and flexibility to build truly custom online stores for Carnium Botanicals, scaling to meet their needs and packed with all the right features.
Figma
We used Figma for UX/UI design, creating interactive prototypes and mockups to ensure a user-centered approach. It allowed for seamless communication and feedback throughout the design process.
HTML, CSS, JavaScript, and Liquid
These technologies were the building blocks for the front end. Liquid, being Shopify's own templating language, was essential for creating custom themes that really captured Carnium Botanicals's brand.
Key Integrations
We brought in some key third-party apps to handle things like payments, shipping, email marketing, subscriptions, and product reviews. Each one was carefully chosen to give Carnium Botanicals exactly what they needed and create a smooth shopping experience.
What we focused on:
Smooth migration: We paid special attention to migrating Carnium Botanicals's existing data to the new Shopify Plus platform, ensuring data integrity and minimizing disruption.
Enhanced user experience: Our UX/UI design focused on creating intuitive navigation, engaging product pages, and a streamlined checkout process to maximize customer satisfaction and conversions.
Scalability and performance: We built the platform with scalability in mind, ensuring it could handle Carnium Botanicals's current needs and future growth. Performance optimization was also a priority to provide a fast and responsive shopping experience.
Third-party integration: To improve the user experience and drive sales, we recommended integrating several helpful applications. Seal Subscriptions facilitated easy repeat purchases, and we also suggested Cross Sell and Bundler Product Bundles to increase order value by offering relevant recommendations and bundle deals. For customer retention, we've implemented S Loyalty, and Klaviyo Email Marketing was chosen for effective communication, while Shogun provided flexible page-building capabilities.
Results
Naturaily successfully delivered 12 revitalized Shopify Plus stores for Carnium Botanicals, resulting in a significant uplift in brand perception, user engagement, and online sales.
The redesign delivered a modern and engaging online experience that resonated with Carnium Botanicals' customers. This led to happier customers, higher conversions, and a more streamlined operation, allowing them to better serve their customers.
The implementation of a robust mega menu allowed customers to easily navigate through Carnium Botanicals' extensive product catalog, improving product discovery and reducing bounce rates.
Consolidating the stores onto a single, scalable Shopify Plus platform simplified management and maintenance. This allowed Carnium Botanicals to focus on strategic growth initiatives rather than day-to-day operational challenges.
Outcome
With our help, Carnium Botanicals got a brand new Shopify Plus platform that's modern, easy to use, and high-performing – helping them nail their e-commerce goals
Before
Outdated design, poor UX, limited functionality, hindering sales and brand image
After
Modern and engaging design, improved UX, enhanced functionality, boosting sales and brand perception
Ongoing Collaboration
The initial development was just the beginning of Naturaily’s collaboration with Carnium Botanicals. We're currently providing ongoing support to keep their online stores running smoothly and help them reach even bigger goals.
Monitoring performance and looking for ways to make things even better. Also we’re providing regular software updates & maintenance.
Providing prompt technical assistance and resolving any issues that may arise.
Optimizing the website for speed and efficiency.
Implementing new features and functionalities to meet client’s evolving needs.
Improvements
Our Work Resulted In:
Increased sales
Uplift in online revenue due to improved UX and optimized platform.
Enhanced brand image
Modern design reflecting Carnium Botanicals's current brand identity.
Improved UX
Seamless and intuitive customer journey leading to higher satisfaction.
Expanded functionality
Integration of new features to support business needs.
Streamlined management
Consolidated platform for efficient management of nine stores.
Increased customer engagement
Higher website traffic and customer interaction.
Most Interesting Features
Better UX
Mega Menu
Intuitive navigation for improved product discovery. It offers clear, visual navigation, making the entire product catalog, promotions, and key categories easily accessible.
Sales Boost
Product Bundles with S Loyalty
By grouping related items and offering them at a discount, customers are encouraged to buy more. This increases the average order value and simplifies purchasing decisions and provides a better overall deal.
Steady Income
Seal Subscriptions Integration
Offering subscription options allows customers to automate repeat purchases, which is convenient for them and creates predictable income. The system makes managing subscriptions easy for everyone involved, fostering long-term customer relationships.
About The Client
Carnium Botanicals is a leading provider of high-quality botanical products.
Project
E‑Commerce
Industry
Health & Wellness
Carnium Botanicals is dedicated to providing natural and effective botanical solutions for various health needs. Their commitment to quality and customer satisfaction aligns with Naturaily's values, making this project a perfect synergy of expertise and passion.
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