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Custom web development for companies that outgrew their template

We build marketing websites, content platforms, and web apps on Next.js, Vue, and headless CMSs. Your team gets a site that loads in under a second, publishes without developer tickets, and survives the next redesign.

13+ years · 200+ projects shipped · ISO 27001 certified · Partners: Storyblok, Sanity, Strapi, Vercel, Shopify Plus

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Naturaily is a custom web development company based in Wrocław, Poland, working with clients across Europe and the US since 2012. The team builds headless websites and web applications using Next.js, React, Vue, and Nuxt, paired with CMSs like Storyblok, Sanity, Strapi, and Payload. Typical projects run $25,000–$120,000 and ship in 6-16 weeks.

You already know the symptoms

Your WordPress site takes 6 seconds to load on mobile. Marketing waits three days for a developer to change a headline. Every plugin update is a small gamble. The last "quick landing page" took a sprint.

Templates and page builders got you to market. Past a certain traffic and team size, they start charging interest: slower publishing, worse Core Web Vitals, rankings you can't explain, and a codebase nobody wants to touch.

We replace that with an architecture where content, code, and design are separate systems. Marketers publish in a CMS they like. Developers ship components, not hotfixes. The site stays fast because speed is built into the stack, not patched in afterwards.

A web development agency layout showcasing team members, client testimonials, and collaboration with major companies
Smiling woman with long brown hair, wearing a black top, against a light gray background. It's Elsa Favorio.

Elsa Favario

Marketing Director at Urban

I highly recommend Naturaily for their commitment to delivering a good product. They were instrumental in helping us migrate to a system that gave us the autonomy we needed to effectively manage our content.

Smiling man with short dark hair and a black shirt, set against a light gray background. It's Karl Yeager.

Kyle Yeager

Digital Director at Beuta

Naturaily impressed us with their approach to user-centric design and practical digital solutions. They improved our website's UX, making it look good and work well for bulk purchases.

A smiling bald man with a beard and glasses, wearing a light blue shirt, set against a plain white background.  It's Christoph Batik.

Christoph Batik

CCO at Best IT

Whenever we encountered a challenge, we knew that their creativity and knowledge would allow us to move forward with ease. They were highly determined and successful at adding value.

Services

What we build

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01

Marketing websites and content platforms

Corporate sites, product sites, and blogs on Next.js or Nuxt with a headless CMS. Built for teams that publish weekly and A/B test their pages. n8n runs thousands of programmatic, API-driven pages on the Nuxt platform we built; their team publishes without touching code.

02

Headless CMS builds and migrations

We implement Storyblok, Sanity, Strapi, or Payload with content models your editors will actually use: multilingual, multi-site, component-based. Migrating off WordPress, Drupal, or a legacy CMS is our most common starting point.

HEADLESS CMS DEVELOPMENT

03

Web applications, portals, and dashboards

Customer portals, configurators, auction platforms, internal tools. Artinfo's real-time auction platform and Lingohub's Vue-based SaaS platform (which helped secure €600k+ in funding) both came out of this practice.

04

Performance and Core Web Vitals work

Rescue projects for sites that rank worse than they should. We audit, fix the stack, and hand back a site that passes CWV on mobile. If a rebuild makes more sense than a rescue, we tell you before you spend money

WEBSITE REDESIGN WITHOUT LOSING SEO
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Let’s build a web platform that supports your next stage of growth

We’ll help you choose the right approach and turn it into a solution your team can actually use and grow with.

The stack, and why it's this one

Frontend: Next.js / React or Nuxt / Vue.
CMS: Storyblok, Sanity, Strapi, or Payload, matched to your team's editing style and budget.
Hosting: Vercel, Netlify, or Cloudflare.
Commerce, when needed: Shopify or Shopify Plus.

This architecture used to be called Jamstack. The name faded; the approach won. Static and server-rendered pages from a git-based workflow, content served over APIs, no monolithic CMS in the request path. If you came here looking for a Jamstack development agency, this is the same practice with current tooling.

We pick the CMS after we understand your content operations, never before. A five-person marketing team with 40 landing pages has different needs than a two-person team with a docs site.

Outcomes, with numbers

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n8n

Workflow Automation SaaS

A scalable Nuxt-based website that supported large-scale SEO growth and API-driven content generation.

Programmatic content platform on Nuxt; thousands of pages published API-first, organic visibility up, publishing effort cut.

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5/5

Clutch review

300k

API-driven dynamic pages generated

900%

More Top 10 keywords in 1 year

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DreamApply

EdTech

DreamApply replatforms to Payload CMS, Next.js, and Vercel

Naturaily replatformed DreamApply's marketing site from WordPress to a headless setup built on Payload CMS, Next.js, and Vercel - a foundation built for security, editor confidence, and stronger lead capture.

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5/5

Clutch review

Spam-resistant

forms

Zero

plugin vetting

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FGS Global

PR Agency

A secure, flexible Storyblok and Next.js setup built to support a global brand and simplify content management.

FGS Global needed a secure, flexible website that captured their brand and scaled with their global presence. We built a fast, headless solution that makes updates effortless and brand consistency simple.

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5/5

Clutch review

Custom

search engine

1500+

content items migrated

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Capitalise

Business Finance SaaS

A strategic replatform that replaced a rigid legacy CMS with a faster, more experiment-friendly digital platform.

Capitalise needed a modern website to replace their rigid legacy CMS and enable data-driven growth. We created a fast, headless platform with built-in A/B testing. Easy to experiment, optimize, and boost conversions.

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5/5

Clutch review

90+

Lighthouse

Robust

A/B testing

LEARN MORE
Collage of Capitalise website features, including business credit score access, user reviews, and financial templates with diverse individuals.

Nanobébé

Baby Products E‑Commerce

From Liquid to Headless. E‑commerce Upgrade with Next.js

A headless ecommerce upgrade that improved performance and created a smoother shopping experience.

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5/5

Clutch review

117%

increased performance

80%

reduced TBT

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Urban

Wellness SaaS

Transforming web management to allow quicker SaaS growth

A more scalable website setup that gave the marketing team more autonomy and improved web performance.

96

Performance (Lighthouse)

100%

Web devs’ time saved

Total

Flexibility & scalability

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Best IT

Digital Consultancy Agency

Website migration to Jamstack with Next.js and Storyblok Headless CMS

A Jamstack migration that improved content management and gave the team a faster, more future-ready website.

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5/5

Clutch review

70

Fully customizable components

0.9 s

Time to Interactive

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Etno Cafe

Gastronomy B2C & B2B

Modern, performant, and easy-to-navigate website based on Sanity

A Sanity-based website built to support performance, easier updates, and a more engaging customer experience.

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5/5

Clutch review

100

SEO (Lighthouse)

0.6 s

First Contentful Paint

LEARN MORE
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Dajemy Słowo

Marketing Agency

WordPress migration to Jamstack for top-notch animations & security

A migration from WordPress to a faster, more secure architecture with better animations and stronger technical foundations.

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5/5

Clutch review

0

Attacks since deployed

0.5 s

First Contentful Paint

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BGL

Housing Cooperative

Website overhaul for modern design and rapid performance

A website overhaul that improved speed, accessibility, and content management for a long-established organization.

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5/5

Clutch review

100

SEO (Lighthouse)

95

Accessibility (Lighthouse)

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How we work

01

Scoping call

You describe what's broken and what's next. We reply within one business day with an approach, stack options, and a cost range.

02

Discovery and content modeling

We map your content operations and design the CMS schema with your editors in the room.

03

Build in sprints

Weekly demos. You see the site grow, so nothing surprises you.

04

Launch with SEO intact

Redirect maps, schema markup, CWV checks, and analytics parity are part of the launch checklist, not an add-on.

05

After launch

Maintenance, improvements, and new features under the same team, or a clean handover to yours. Your call.

Clients say we’re reliable, responsive, and easy to work with

The quality of the outcome matters. So does the way the work gets done. Our clients value the clarity, responsiveness, and business focus we bring to web projects of different sizes and complexities.

Smiling man with short hair and beard, wearing a dark suit and light blue shirt, against a light gray background. It's David Cambell.

David Campbell

Managing Director at FGS Global

A team of high-caliber talent & modern tech expert knowledge. With their help, any website project is much easier, better, and faster.

A man with short hair wearing a white shirt, looking at the camera against a light gray background. It's Matt Edmund.

Matt Edmund

Co-founder at Steadynamic

Naturaily showed their experience in handling very different expectations. I was particularly impressed by their agility in adapting to changes, no matter what project we’ve been working on.

Smiling person with curly hair and glasses, wearing a dark shirt, against a light gray background. It's Timothy Ross.

Timothy Ross

Managing Director at Orisono

I enjoyed working with Naturaily a lot. I was especially happy with their work ethic, including their dedication to the project in order to meet certain deadlines.

Man with short gray hair and a beard, wearing a dark suit and white shirt, against a light gray background. It's Soheil Dabestani.

Soheil Dabestani

CEO & Co-Founder of Diffia

We're particularly happy with how easy they are to work with and how solid their deliveries are. No fuss and great communications.

A woman with long dark hair wearing a red top, looking directly at the camera against a light gray background. It's Marta Lesniewska.

Marta Lesiewska

Founder at Inspired

I felt that Naturaily really cared about creating the website in the best possible way, taking into account time and budget. I appreciate people who can convince me to implement optimal solutions.

A person with short hair and a neutral expression, wearing a dark sweater, is shown against a plain background in a circular frame. It's Marcin Pendziwiatr.

Marcin Pendziwiatr

Marketing Manager at Vazco

The vibe between our teams was fantastic – it was a pleasure to work with their specialists. They acted with determination to support us and achieve a positive outcome.

A person with short hair and glasses wearing a bright yellow shirt, smiling against a plain background. It's Jon Beer.

Jon Beer

COO & Co-Founder at Zapnito

Naturaily’s responsiveness is exceptional. We were frequently updated on where things stood. They significantly helped us with the maintenance work.

Smiling person with short blond hair, wearing a dark shirt, against a light gray background. It's Helmut Juskewycz.

Helmut Juskewycz

CEO & Founder of Lingohub

Naturaily fix any problems quickly. Their developers have helped ours to learn different styles of development, and they’ve accelerated the rate at which we can ship our product.

A woman with long dark hair and glasses, wearing a black top, against a light gray background. It's Stephanie Caponi.

Stephanie Caponi

E-Commerce Manager at Bronson Labs

The team constantly demonstrated their willingness to help and do more. It’s a huge asset. What’s more, they’re able to easily adjust their workstyles so it comes with an added value.

Bald man with a beard, wearing a white shirt and black jacket, smiling against a plain background. It's Joachim von Gerlach.

Joachim von Gerlach

Key Account Manager at Wunderdog

Naturaily proved to be a perfect fit for us, always delivering on time. They value teamwork, transparency, and responsibility, so working together was a pleasing experience.

Portrait of a person with long blonde hair, wearing a black blazer and white top, smiling slightly against a light gray background. It's Zuza Zapolska.

Zuzanna Zapolska

Head of Digital & E-Commerce at Etno Cafe

It was a truly honest cooperation, full of patience and understanding. The team was always available, ready to help, and answered all of our questions.

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Tell us what's broken. We'll tell you what it takes

Send your site, your goals, and what's not working or book a call. You get recommended approach, stack options, a cost range, and the risks we'd watch.

Why teams pick us over other agencies

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You work with senior developers, not a rotating bench. The people on the scoping call are the people in the repo.

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We say no to work that shouldn't happen. If your current site needs $8k of fixes instead of a $60k rebuild, that's what we'll quote.

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ISO 27001 certified, EU-based, GDPR-native. Procurement teams clear us quickly.

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Partner status with Storyblok, Sanity, Strapi, Vercel, and Shopify Plus means early access and direct vendor escalation paths.

Support

Web development FAQ

We work with modern frontend frameworks like React, Next.js, Vue.js, and Nuxt, along with backend and cloud technologies such as Node.js, serverless architecture, AWS, Vercel, and Netlify. The stack always depends on what your business needs, not on a one-size-fits-all preference.

 Yes. Co-delivery is roughly half our projects. We adapt to your workflow (Linear, Jira, Slack, GitHub) and hand over documented, typed code your team can extend.

Not if the migration is engineered: full redirect map, preserved URL structure where it works, schema parity, CWV verification before cutover. We've done this for sites with six-figure monthly traffic. [→ Website redesign without losing SEO]

Yes, under its current name. The Jamstack label faded, and the architecture became the default for modern sites: pre-rendered or server-rendered pages, git workflows, APIs, headless CMS. We've built this way since 2016.

You're ready when the template costs more than it saves: developer tickets for content changes, failing Core Web Vitals, plugin conflicts, or a design your brand has outgrown. Under ~10k monthly visitors with a simple content operation, a good template still wins. Be honest about which side you're on; we will be.

Depends on your editors. Storyblok for visual editing and marketing autonomy, Sanity for structured content at scale, Strapi for self-hosted control, Payload for developer-first teams. We run a short content-operations audit before recommending one. Compare CMSs in our free report.

Learn more about modern web development, redesigns, and performance

Still comparing options or planning your next website move? Explore our practical resources on web development strategy, headless architecture, CMS choices, and performance-focused builds to make a more informed decision.

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Ask AI: Why should we choose Naturaily as a custom web development agency?

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