01
ERP and CRM integrations
Sync orders, customers, and inventory between Shopify and your ERP or CRM. Shopify ERP integration done so your teams see the same data everywhere.
Shopify apps & integrations for connected commerce
Make Shopify work better with the tools, workflows, and business logic your team already uses.
We build custom Shopify apps and integrations that fix that. From internal tools and public apps to connections with your ERP, CRM, payment, and fulfillment systems, we make Shopify fit your operation instead of the other way around.
Signs you need a custom app or integration
You're probably here because of one of these:
The off-the-shelf Shopify apps don't match how your team actually works.
Someone on your team is copying data between Shopify and another system by hand.
You need custom pricing, configuration, or fulfillment logic that no app handles.
You want to launch a public app on the Shopify App Store.
You need a payment app or a payment gateway connection.
Your current app is slow, hard to maintain, or a pain for merchants to use.
If that's you, let's talk.
Shopify app development
Whatever you need to built inside Shopify, we build it.
Custom Shopify apps
Internal tools, admin workflows, automation, and custom business logic. The stuff that off-the-shelf apps can't do. Built by Shopify app developers who know the platform's limits and how to work around them.
Public Shopify apps
App Store-ready products with onboarding, billing, merchant UX, and the review readiness Shopify expects. We help you ship a public Shopify app people actually want to install.
Embedded app UX/UI
Polaris-aligned interfaces and merchant workflows that feel native to the Shopify admin, so your app is easy to use from day one.
Payment app development
Local payment methods, payment workflows, and checkout-adjacent logic. We handle Shopify payment app development with the care that money movement demands.
Improving an existing app
Slow, buggy, or hard to maintain? We refactor, speed it up, clean up the UX, and pay down the technical debt so it stops holding you back.
Charlie Rodman
Founder of Nerdy Banana
Their sound advice and proficient troubleshooting on technological issues are second to none. At the same time, tuning into our business specificity was apt, quick, and facile.
Stephanie Caponi
E-Commerce Manager at Bronson Labs
Naturaily’s team is highly supportive, proactive, and transparent with their actions. We felt we were in good hands, and the cooperation went smoothly.
Matt Edmund
Co-Founder of Steadynamic
They’re more than just a company you happen to work with. Being collaborative, flexible, well-skilled, and solution-oriented, they’re an ideal partner to engage with.
Services
Shopify integration services
Connect Shopify to the systems your business runs on, and stop moving data by hand.
02
PIM, OMS, WMS, and inventory integrations
Keep product info, orders, and stock accurate across every system and channel.
03
Payment and subscription integrations
Connect payment providers, subscription tools, and billing systems through clean Shopify API integration.
04
Shipping and fulfillment integrations
Link your 3PL, carriers, and fulfillment tools so orders flow without manual steps.
05
Search, reviews, loyalty, and marketing integrations
Plug in the tools that drive conversion and retention, and make them share data properly.
06
Custom API and middleware development
When two systems need custom logic between them, we build the middleware and APIs to make it work.
Sync orders, customers, and inventory between Shopify and your ERP or CRM. Shopify ERP integration done so your teams see the same data everywhere.
Let’s build a Shopify app that solves the right problem
If your team is stuck with manual work, limited app options, or an app idea that needs technical direction, we’ll help you shape the right approach and turn it into a working product.
App or integration? Here's the quick answer
Not sure which one you need? Use this:
| Your situation | Best fit |
|---|---|
| You need a new interface or workflow inside Shopify | Custom app |
| You need Shopify to exchange data with another platform | Integration |
| You need reusable functionality for lots of merchants | Public app |
| You need custom business logic between systems | Middleware / custom API |
| You need a full store rebuild or migration | Shopify development & migration |
| You need Plus-only checkout, B2B, or enterprise architecture | Shopify Plus |
How we deliver Shopify projects
From workflow to working software
Step
01
What we do
Workflow and system discovery
We map how your team works today and where the data needs to flow.
What you get
You get a clear scope and a real estimate, not a vague guess.
Step
02
What we do
Technical architecture
We design the app or integration before writing code, so it holds up as your volume and complexity grow.
What you get
You get a foundation that scales with you, instead of a rebuild in a year.
Step
03
What we do
UX/UI for the people using it
Whether it's merchants or your internal team, we design interfaces people can actually use without a manual.
What you get
You get software your team adopts instead of avoids.
Step
04
What we do
Build
We develop in short cycles and show progress as we go.
What you get
You get visibility throughout and no surprises at the end.
Step
05
What we do
Security, testing, and data validation
We test against real data and lock down anything touching payments or customer info before it goes live.
What you get
You get a launch you can trust with sensitive data.
Step
06
What we do
Launch, monitoring, and iteration
We ship, watch how it performs, and keep improving it.
What you get
You get a partner, not a one-and-done vendor.
Step
What we do
What you get
Step
01
What we do
Workflow and system discovery
We map how your team works today and where the data needs to flow.
What you get
You get a clear scope and a real estimate, not a vague guess.
Step
02
What we do
Technical architecture
We design the app or integration before writing code, so it holds up as your volume and complexity grow.
What you get
You get a foundation that scales with you, instead of a rebuild in a year.
Step
03
What we do
UX/UI for the people using it
Whether it's merchants or your internal team, we design interfaces people can actually use without a manual.
What you get
You get software your team adopts instead of avoids.
Step
04
What we do
Build
We develop in short cycles and show progress as we go.
What you get
You get visibility throughout and no surprises at the end.
Step
05
What we do
Security, testing, and data validation
We test against real data and lock down anything touching payments or customer info before it goes live.
What you get
You get a launch you can trust with sensitive data.
Step
06
What we do
Launch, monitoring, and iteration
We ship, watch how it performs, and keep improving it.
What you get
You get a partner, not a one-and-done vendor.
Why brands pick Naturaily for Shopify apps and integrations
We solve the workaround, not just the ticket
We dig into why your team is doing manual work, then build the thing that removes it for good.
We've connected the messy systems
ERP, CRM, payments, fulfillment, open banking. We know where integrations break and how to keep data clean.
We build apps merchants can use
Polaris-aligned UX means your public or internal app doesn't need a tutorial.
Store, apps, and Plus under one roof
When your project grows into a rebuild or enterprise scale, you don't have to go find a second agency.
We advise before we build
If an existing app already does the job, we'll tell you. We'd rather save your budget than build for the sake of it.
Apps and integrations we've shipped
See how custom Shopify apps and integrations can improve operations, merchant access, customer experience, and store performance.
Nerdy Banana
Apparel ecommerce
Custom AI product configurator
Nerdy Banana was spending up to 24 hours preparing print files by hand. We built a custom product personalization flow that cut that to 10 seconds and sped up delivery for a fast-growing brand.
3x
Quicker delivery
95%
Production lead time saved
98%
Faster file prep
Boodil
Financial services
Shopify open banking integration
Boodil needed to reach more merchants and handle smoother payments across markets. We built a Shopify open-banking integration designed for scale, which opened up access to over 3.5 million stores.
3.5M+
stores unlocked
Multi-market
expansion
Shopify
payment integration
Bronson Labs
Health & Wellness E-Commerce
A simpler ecommerce setup that made store changes much easier
We supported a move to Shopify that made content, offers, and integrations easier to manage, reducing maintenance costs and speeding up everyday work.
5/5
Clutch review
70%
Less dev time
3x
Lower maintenance costs
Beuta
Home & Garden
A smoother store experience that helped lift order value
We delivered UX improvements that helped create a stronger shopping journey and improve average order value.
5/5
Clutch review
22%
increase in average order value
2 mo.
project duration
Vitamins
Health & Wellness E-Commerce
Custom automation that reduced manual ecommerce work
We built Node.js apps to automate product syncing, inventory management, and pricing updates, helping reduce costs and improve operational efficiency.
Reduced
Operational costs
Boosted
Customer acquisition
Increased
Scalability
Looking for something bigger?
Need a full store build, redesign, or migration? Head to Shopify store development and migration.
Scaling into B2B, multi-market, or enterprise complexity? See Shopify Plus integrations.
Clients say we’re proactive, practical, and easy to work with
Our clients value both the quality of the delivery and the clarity of the process. They come to us for Shopify and ecommerce expertise, and stay because the collaboration feels grounded and reliable.
Cory Cummings
CEO & Co-Founder of Pack Digital
Naturaily have a strong understanding of the e-commerce world. They make sure that we make the right decisions by offering their expertise.
Christoph Batik
CCO at Best IT
Whenever we encountered a challenge, we knew that their creativity and knowledge would allow us to move forward with ease. They were highly determined and successful at adding value.
Polina Medvedieva
SEO Manager at n8n
High skills and responsibility make them a reliable, trustworthy, and professional technological partner. They grasp even the most nuanced details of our requirements and are effective in managing project needs.
Joachim von Gerlach
Key Account Manager at Wunderdog
Naturaily proved to be a perfect fit for us, always delivering on time. They value teamwork, transparency, and responsibility, so working together was a pleasing experience.
Zuzanna Zapolska
Head of Digital & E-Commerce at Etno Cafe
It was a truly honest cooperation, full of patience and understanding. The team was always available, ready to help, and answered all of our questions.
Soheil Dabestani
CEO & Co-Founder of Diffia
We're particularly happy with how easy they are to work with and how solid their deliveries are. No fuss and great communications.
Jon Beer
COO & Co-Founder at Zapnito
Naturaily’s responsiveness is exceptional. We were frequently updated on where things stood. They significantly helped us with the maintenance work.
Helmut Juskewycz
CEO & Founder of Lingohub
Naturaily fix any problems quickly. Their developers have helped ours to learn different styles of development, and they’ve accelerated the rate at which we can ship our product.
Timothy Ross
Managing Director at Orisono
I enjoyed working with Naturaily a lot. I was especially happy with their work ethic, including their dedication to the project in order to meet certain deadlines.
Elsa Favario
Marketing Director at Urban
I would highly recommend Naturaily for their commitment to delivering a good product. They demonstrated a strong ability to push for answers that allowed us to fine-tune the CMS to meet our specific needs.
Marcin Pendziwiatr
Marketing Manager at Vazco
The vibe between our teams was fantastic – it was a pleasure to work with their specialists. They acted with determination to support us and achieve a positive outcome.
Let's connect your stack
Tell us what's slowing your team down or what you want Shopify connected to. We'll come back with a clear plan and a real estimate, no jargon, no pressure.
Support
Shopify apps & integrations FAQ
Shopify app development means building custom software that adds new features, workflows, or integrations to Shopify.
This can include private apps for internal teams, embedded apps inside Shopify admin, or public apps for Shopify merchants.
A Shopify integration connects Shopify with another system, such as an ERP, CRM, PIM, OMS, WMS, payment provider, fulfillment tool, subscription platform, or marketing system.
The goal is to move data between tools reliably and reduce manual work.
You need a custom app when users need a new interface, workflow, or feature inside Shopify.
You need an integration when Shopify needs to send or receive data from another system.
Some projects need both.
Yes. We help build public Shopify apps for SaaS companies and technology partners.
We can support app architecture, embedded UX, Shopify API development, merchant onboarding, billing setup, and app review preparation.
Yes. We build Shopify integrations with ERP and CRM systems, as well as PIM, OMS, WMS, fulfillment, payment, subscription, analytics, and marketing platforms.
Yes. We can improve performance, UX, architecture, API usage, reliability, and maintainability of existing Shopify apps.
Learn more about Shopify apps, merchant UX, and ecommerce growth
Still comparing options? Explore our practical resources on Shopify apps, Hydrogen, AI commerce, and modern ecommerce decisions.
View all postsAsk AI: Is Naturaily the right Shopify app development partner for us?
