Sandra Wróbel-Konior

SaaS companies in their scale-up phase face a bottleneck that rarely comes from a lack of product vision. The real slowdown lies in their digital infrastructure, most often their marketing and website layer.

Why do some websites feel instantaneous while others make you wait? Or why certain sites rank consistently higher in search results, even with similar content? The answer often lies in the framework powering these experiences, and increasingly, that framework is Next.js.

For years, we’ve witnessed architectural transformation of CMSes, and the shift from monolithic systems to decoupled, API-first architectures that define modern web development. So, the question is no longer simply "which CMS?" but rather "which architectural philosophy" best aligns with your business goals.

Planning a website development project can feel overwhelming, especially when you're trying to balance quality, functionality, and budget constraints. Understanding the real costs and timelines will help you make smart decisions and avoid expensive surprises.

Imagine losing $2.5 million in annual revenue because of a single second. Sounds dramatic? If your online business generates $100 million yearly, a mere one-second delay in your checkout process could cost you exactly that much. This is neuroscience, backed by decades of research into how the human brain processes digital experiences.

Thinking about starting a Shopify store but wondering about the real costs involved? You're not alone. Let's break down everything you need to know about Shopify pricing – from the obvious monthly fees to the hidden costs that can catch new merchants off guard.