Sandra Wróbel-Konior
Author at Naturaily Blog
A seasoned content manager with over 14 years of experience, helping B2B tech and SaaS companies tell their stories through engaging content. While fascinated by AI, Sandra believes in creating content that speaks to people, making complex software solutions accessible and relatable.
October 21, 2025 • 7 min read
READ MOREWhy Is Your Website's Search Costing You Sales? How Algolia + Next.js Can Turn Queries into Revenue
Every search query is a customer literally telling you what they want. The question is: are you listening?
October 03, 2025 • 8 min read
READ MOREAre You Ready for ChatGPT Instant Checkout? A Shopify Merchant’s Playbook for What to Fix First
ChatGPT's new Instant Checkout feature is changing how people shop online. More consumers now turn to AI tools when making purchase decisions, discovering products through chatbot interactions rather than conventional search or ads. Shopify wants to ensure its million-plus merchants can sell wherever these AI conversations take place.
September 24, 2025 • 8 min read
READ MORENext.js Websites for SaaS Scale-Ups: Why They’re the Growth Engine You Need
SaaS companies in their scale-up phase face a bottleneck that rarely comes from a lack of product vision. The real slowdown lies in their digital infrastructure, most often their marketing and website layer.
September 08, 2025 • 13 min read
READ MOREThe Next.js Framework: Features, Benefits, and Case Studies
Why do some websites feel instantaneous while others make you wait? Or why certain sites rank consistently higher in search results, even with similar content? The answer often lies in the framework powering these experiences, and increasingly, that framework is Next.js.
August 26, 2025 • 15 min read
READ MOREChoosing the Right Website Platform: CMS Comparison, Scalability, and Ownership Explained
For years, we’ve witnessed architectural transformation of CMSes, and the shift from monolithic systems to decoupled, API-first architectures that define modern web development. So, the question is no longer simply "which CMS?" but rather "which architectural philosophy" best aligns with your business goals.
August 11, 2025 • 12 min read
READ MOREHow Much Does Website Development Cost and How Long Does It Take?
Planning a website development project can feel overwhelming, especially when you're trying to balance quality, functionality, and budget constraints. Understanding the real costs and timelines will help you make smart decisions and avoid expensive surprises.