Sandra Wróbel-Konior

Every search query is a customer literally telling you what they want. The question is: are you listening?

ChatGPT's new Instant Checkout feature is changing how people shop online. More consumers now turn to AI tools when making purchase decisions, discovering products through chatbot interactions rather than conventional search or ads. Shopify wants to ensure its million-plus merchants can sell wherever these AI conversations take place.

SaaS companies in their scale-up phase face a bottleneck that rarely comes from a lack of product vision. The real slowdown lies in their digital infrastructure, most often their marketing and website layer.

Why do some websites feel instantaneous while others make you wait? Or why certain sites rank consistently higher in search results, even with similar content? The answer often lies in the framework powering these experiences, and increasingly, that framework is Next.js.

For years, we’ve witnessed architectural transformation of CMSes, and the shift from monolithic systems to decoupled, API-first architectures that define modern web development. So, the question is no longer simply "which CMS?" but rather "which architectural philosophy" best aligns with your business goals.

Planning a website development project can feel overwhelming, especially when you're trying to balance quality, functionality, and budget constraints. Understanding the real costs and timelines will help you make smart decisions and avoid expensive surprises.