Sandra Wróbel-Konior
Author at Naturaily Blog
A seasoned content manager with over 14 years of experience, helping B2B tech and SaaS companies tell their stories through engaging content. While fascinated by AI, Sandra believes in creating content that speaks to people, making complex software solutions accessible and relatable.

November 13, 2025 • 11 min read
READ MOREWhat Is Jamstack? (2026 Guide): Architecture, Benefits, Tools & Real-World Use Cases
Speed sells. Jamstack helps you deliver it, combining performance, security, and scale in one modern web approach. Here’s how it works and why it’s changing the way businesses build online.

October 28, 2025 • 8 min read
READ MOREHydrogen or Next.js for Shopify in 2026 - Which Should Your Business Choose (and When)?
Choosing between Shopify Hydrogen and Next.js is a strategic business decision. Your choice defines speed to market, long-term flexibility, cost predictability, and even your brand’s ability to innovate.

October 21, 2025 • 7 min read
READ MOREWhy Is Your Website's Search Costing You Sales? How Algolia + Next.js Can Turn Queries into Revenue
Every search query is a customer literally telling you what they want. The question is: are you listening?

October 03, 2025 • 8 min read
READ MOREAre You Ready for ChatGPT Instant Checkout? A Shopify Merchant’s Playbook for What to Fix First
ChatGPT's new Instant Checkout feature is changing how people shop online. More consumers now turn to AI tools when making purchase decisions, discovering products through chatbot interactions rather than conventional search or ads. Shopify wants to ensure its million-plus merchants can sell wherever these AI conversations take place.

September 24, 2025 • 8 min read
READ MORENext.js Websites for SaaS Scale-Ups: Why They’re the Growth Engine You Need
SaaS companies in their scale-up phase face a bottleneck that rarely comes from a lack of product vision. The real slowdown lies in their digital infrastructure, most often their marketing and website layer.

September 08, 2025 • 13 min read
READ MOREThe Next.js Framework: Features, Benefits, and Case Studies
Why do some websites feel instantaneous while others make you wait? Or why certain sites rank consistently higher in search results, even with similar content? The answer often lies in the framework powering these experiences, and increasingly, that framework is Next.js.