A Headless Website for Enhanced Recruitment
Country
Ireland
Industry
Recruitment
Technologies
Algolia
Quickbase
WordPress
Goals
CCM Recruitment, aimed to create a cutting-edge online experience that empowered them to attract top talent and streamline their operations.
01
Enhanced user experience
CCM needed a fast, intuitive, and engaging experience for job seekers across all devices. They required site navigation and information architecture improvements to ensure easy access to relevant content.
02
Improved SEO performance
Our client wanted to increase organic traffic and search engine visibility through technical SEO and optimized content. They sought to implement structured data and schema markup to enhance search result presentation.
03
Increased scalability and flexibility
Another goal was to build a scalable platform that could adapt to future growth and evolving business needs. They also needed to enable independent content management for their teams in different regions (Ireland and Australia).
Challenge
CCM Recruitment faced challenges with their existing WordPress website, including slow loading times, poor mobile experience, and limited SEO capabilities. The site struggled to attract and convert potential candidates, hindering its ability to effectively serve clients. Additionally, managing content for different regions was cumbersome and inefficient.
Naturaily needed to address these issues while staying within budget constraints. This required a strategic approach that leveraged the best technologies and development practices to deliver a high-performing, scalable, and user-friendly website.
Poor mobile experience
The website was not optimized for mobile devices, resulting in a subpar experience for the growing number of users accessing the site via smartphones and tablets.
Limited SEO capabilities
The existing website lacked the necessary technical SEO optimizations, making it difficult for CCM Recruitment to rank well in search engine results and attract organic traffic.
Difficulty attracting and converting potential candidates
The combination of poor user experience and limited SEO hindered CCM Recruitment's ability to effectively attract and convert potential candidates through their website.
Cumbersome and inefficient content management for different regions
Managing content for both Ireland and Australia regions within a single WordPress instance was inefficient and time-consuming, leading to inconsistencies and delays.
Approach
Naturaily proposed a headless architecture to address CCM Recruitment's challenges. This approach separates the frontend presentation layer from the backend content management system, providing greater flexibility, performance, and scalability.
By using Next.js for the frontend, we aimed to create a lightning-fast and engaging user experience. Next.js's server-side rendering capabilities and built-in performance optimizations would ensure optimal loading times and Core Web Vitals scores.
Leveraging WordPress as a headless CMS would allow CCM Recruitment to continue using a familiar platform while benefiting from the advantages of a decoupled architecture. The team could manage content efficiently, and the separation of concerns would improve website security and stability.
Results
Naturaily successfully delivered a high-performing, scalable, and user-friendly website that empowers CCM Recruitment to attract top talent and achieve their business goals.
The headless setup makes it easy to add new features and handle more traffic without breaking a sweat. And managing content? That’s way simpler now. The teams in Ireland and Australia can work independently, and content creators aren’t stuck waiting on developers to publish their things. Sanity CMS also helped make the whole content process smoother.
The new headless website delivered significant improvements for CCM Recruitment:
Improved user experience: The website now boasts faster loading times, seamless navigation, and an intuitive interface, providing a positive experience for job seekers.
Enhanced SEO performance: Organic traffic increased due to improved technical SEO, optimized content, and structured data implementation.
Increased scalability: The headless architecture provides a solid foundation for future growth and expansion, allowing CCM Recruitment to easily add new features and content.
Efficient content management: Separate instances for Ireland and Australia teams enable independent content management, streamlining workflows and improving efficiency.
Outcome
With their new headless setup, CCM Recruitment's online platform is now working much better for them, making it simpler to connect with talent and achieve what they're aiming for
Before
Slow loading times, poor mobile experience, limited SEO capabilities, and inefficient content management
After
The new headless website provides a fast, engaging, and SEO-optimized platform that streamlines operations and enhances the user experience
Improvements
Our work resulted in:
Enhanced Candidate Engagement
The new website significantly improved how job seekers interacted with CCM Recruitment's online presence
Improved Search Engine Visibility
The site's improved SEO structure led to better placement in search results
Modernized Online Presence
CCM Recruitment gained a more professional and up-to-date brand image
Simplified Regional Content Management
Teams in Ireland and Australia could independently manage their website content
Prepared for Future Growth
The scalable headless architecture allowed for easy future expansion
Optimized Technology Investment
Utilizing WordPress as a headless CMS efficiently leveraged existing infrastructure
Most Interesting Features
Better content management
Headless CMS Integration
Seamless integration with WordPress as a headless CMS, allowing for efficient content management and flexibility
Enhanced search
Algolia Search
Powerful search functionality enables job seekers to quickly find relevant opportunities
Streamlined applications
Quickbase Integration
Integration with Quickbase ensures a streamlined job application process and efficient data management
About The Client
CCM Recruitmentis is a leading recruitment agency connecting top talent with employers across various industries.
Project
Custom Web Development
Industry
Recruitment
CCM Recruitment is dedicated to providing exceptional recruitment services to clients and candidates worldwide. Their commitment to excellence and innovation aligns with Naturaily's values, making this project a successful collaboration.
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