BigCommerce to Shopify Migration – Explained Step-by-Step
So, you're thinking about making the jump from BigCommerce to Shopify? You're definitely not alone in this decision. Every day, businesses around the world are making this exact same move, and honestly, for good reason.

Let me paint you a picture. Shopify now powers over 4.6 million live stores and holds 28% of the US ecommerce market share. That's not just impressive – it's a clear sign that Shopify is doing something right. But here's the thing – migrating platforms can feel overwhelming, especially when your livelihood depends on your online store.
Don't worry, though. We’re going to walk you through this entire process, step by step, and address all those nagging questions that are probably keeping you up at night.
Why Are So Many Businesses Making the Switch From BigCommerce to Shopify?
Before we dive into the how, let's talk about the why. Shopify is one of the fastest-growing ecommerce platforms in the world, available in over 170 countries, and there's a reason for this explosive growth. It's not just marketing hype – businesses are seeing real, measurable improvements after making the switch.
Here's what we keep hearing from business owners who've made the switch:
My costs actually went down
While BigCommerce’s base plans can look cheaper, they include annual sales limits that trigger plan upgrades as you grow. This means your monthly costs rise with your revenue, whereas Shopify’s plan pricing stays fixed. And with Shopify Payments, you can avoid Shopify’s own transaction fees entirely.
The app store is a game-changer
Shopify's user-friendly interface, vast app ecosystem, and seamless integrations make it easier to manage, optimize, and scale an ecommerce business. While BigCommerce has apps, Shopify's ecosystem is in a league of its own. Need a specific feature? There's probably an app for that. Want to integrate with a new service? Shopify likely has you covered.
My team actually enjoys using it
This one's huge. How many times have you heard your team complain about clunky interfaces or confusing workflows? Shopify consistently gets praised for being intuitive. Less time spent figuring out how to do basic tasks means more time growing your business.
BigCommerce vs. Shopify: a quick comparison
Feature | BigCommerce | Shopify | Summary |
---|---|---|---|
Ease of use | Moderate learning curve | Beginner-friendly | Shopify consistently receives higher ratings for user-friendliness. Its intuitive interface makes it easier for non-technical users to manage products, orders, and content. |
Themes & design | Good, but fewer options | Wide variety, mobile-first | Shopify offers a much larger selection of both free and premium themes, providing more design flexibility and professional options. |
App integrations | 1,000+ apps | 8,000+ apps | Shopify's app ecosystem is significantly larger and more mature, offering solutions for virtually every business need. |
SEO tools | Strong, built-in | Strong with additional SEO apps | While both platforms offer SEO features, Shopify's structure and available apps provide more comprehensive SEO optimization options. |
Scalability | Strong | Excellent | Shopify's multi-currency and multi-language capabilities are more robust, making it easier for businesses to expand globally. |
Pricing | Higher at scale | Flexible plans | BigCommerce includes more built-in features but has annual sales limits that require you to upgrade your plan as revenue grows. Shopify’s monthly plan pricing stays fixed, and its optional transaction fees can be avoided entirely by using Shopify Payments. |
Step-by-Step Guide to Migrating from BigCommerce to Shopify
Step 1: Pre-migration planning
Successful migration begins with thorough planning. This phase is crucial for identifying potential challenges, setting clear objectives, and establishing a timeline that minimizes disruption to your business.
Setting clear objectives
Write down exactly why you're migrating. Is it to reduce costs? Get better marketing tools? Improve your team's workflow? Having this clarity will guide every decision you make during the process.
Conducting a comprehensive audit
Before beginning the migration, conduct a thorough audit of your current BigCommerce store. Document all products, customer data, order history, blog content, pages, and custom functionalities. This audit will serve as your migration checklist and help identify potential challenges.
Establishing a timeline
Develop a realistic timeline that accounts for the complexity of your store and any seasonal considerations. Most migrations take 2-6 weeks depending on the size of your catalog and the level of customization required.
Choosing the right migration method
There are several approaches to migrating from BigCommerce to Shopify, each with its own advantages and considerations.
Manual transfer → This method involves manually exporting data from BigCommerce and importing it into Shopify using CSV files. While time-consuming, it offers the most control over the process and is cost-effective for smaller stores with simple structures.
Shopify's native import tools → Shopify provides built-in import functionality for common data types, though it may require data formatting to match Shopify's requirements.
Professional migration services → For complex stores with extensive customizations, hiring migration experts ensures the highest success rate and minimal risk of data loss or functionality issues.
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Step 2: Backing up your BigCommerce store data
Think of this as your insurance policy. Here's what you need to grab from BigCommerce.
Product data
Export everything – descriptions, prices, inventory, images, variants, SEO data. Don't forget those custom fields you set up for specific product attributes.
Customer information
Download all customer data, including purchase history and account details. Just remember that passwords can't be transferred for security reasons (your customers will need to reset them).
Order history
While you might not migrate all historical orders, having this data backed up is crucial for customer service and analytics.
Content and media
Every blog post, every product image, every custom page – download it all and organize it systematically.
The technical stuff
Document any custom code, integrations, or special configurations you'll need to recreate.
Step 3: Setting up your Shopify store
Now for the exciting part – building your new Shopify store!
Choose your plan wisely. Don't just go with the cheapest option. Consider your product count, expected traffic, and the features you actually need. You can always upgrade later, but it's easier to start with the right plan.
Domain strategy. Decide whether you're keeping your current domain (recommended for SEO) or starting fresh. If you're keeping it, you'll update DNS settings after everything else is ready.
Pick a theme that fits. Shopify's user-friendly interface, vast app ecosystem, and seamless integrations make it easier to manage, optimize, and scale an ecommerce business. Spend time browsing themes and choose one that aligns with your brand and conversion goals, not just what looks pretty.

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Essential apps first. Install critical apps before importing data. This might include SEO tools, email marketing integrations, or specialized functionality your business needs.
Payment setup. Configure Shopify Payments or your preferred payment processor. Test everything thoroughly – you don't want payment issues on launch day.
Shipping configuration. Set up all your shipping zones, rates, and policies. Make sure they match what customers expect from your current store.
Step 4: Importing your data to Shopify
This is where your BigCommerce content moves to Shopify, and accuracy matters. Start with your product catalog, formatting it to Shopify’s CSV standards—variants and inventory are common error points. Then import your customer database and set up email templates for password resets and updates. Bring in recent orders to maintain service continuity; you don’t need years of history. Migrate blog posts and pages, checking formatting and links. Finally, upload product images and media, making sure everything connects to the right products and content.
Step 5: Migrating content, images, and SEO metadata
With proper planning, you can actually improve your SEO performance. Aim to keep the same URL structure where possible, and if changes are necessary, set up 301 redirects from old URLs to new ones so search engines know where your content has moved. Transfer all page titles, meta descriptions, and alt text to maintain search visibility, and use the migration as an opportunity to update old blog posts, optimize product descriptions, and fix lingering SEO issues. Review and update all internal links to fit your new Shopify structure, and implement proper schema markup to help search engines better understand your content.
Step 6: Recreating custom features and functionalities
Most BigCommerce stores rely on unique features, so list every customization, integration, and special function. Decide what’s truly necessary versus what you’re just used to. Shopify’s interface, app ecosystem, and integrations often replace custom builds—check the app store before coding. If custom work is essential, plan for long-term upkeep when choosing between apps and custom code. Don’t forget to reconnect third-party tools like accounting, email marketing, and inventory systems—update API credentials and test everything.
Step 7: Testing and quality assurance
This step separates successful migrations from disasters. Test everything, then test it again.
Click through every part of your store—add products to the cart, go through checkout, test contact forms, and try the search function. Use Shopify’s test mode to verify all payment methods, process test transactions, and confirm that confirmations are sent correctly. Test the mobile experience on actual devices, as it often determines conversion rates, and run performance checks with tools like Google PageSpeed Insights to ensure your store loads quickly. Finally, perform cross-browser testing on Chrome, Firefox, Safari, and Edge, since what works on one browser might not work on another.
Step 8: Final launch and domain pointing
Before going live, create a comprehensive pre-launch checklist that covers all critical elements, from DNS settings to email configurations, ensuring nothing is overlooked. Plan your domain transfer or DNS update strategy carefully to minimize downtime, and consider using a staging environment to test the full setup before pushing it live. Prepare clear communications for your team, customers, and partners about the migration, including any temporary disruptions or changes they might experience.
Once the store launches, implement monitoring tools to track performance, error rates, and user behavior so you can quickly identify and resolve any issues. Finally, have a rollback plan in place as a safety net—this allows you to revert to your BigCommerce store if unexpected problems arise during launch.
Bronson Labs wanted to add content, integrations, and special offers quickly. After migrating to Shopify, all website changes became easy, cutting maintenance costs threefold.
5/5
Clutch review
70%
Less dev time
3x
Lower maintenance cost

Let’s Address Common Migration from BigCommerce to Shopify Concerns
Migrating e-commerce stores naturally raises concerns about data security, business continuity, and potential risks. This section addresses the most common questions and concerns business owners have about BigCommerce to Shopify migration.
Will I lose my existing data during the migration?
With the right approach, data loss during migration can be virtually avoided. A backup-first strategy is key—creating multiple copies of products, customer data, orders, content, and media before starting. Professional tools guide the process: connect source and target carts, select entities, and run the BigCommerce to Shopify migration. These tools ensure data integrity, supported by verification steps that compare source and destination. Running tests in a staging environment helps catch and fix issues before launch, ensuring your store goes live with complete, accurate data.
How long will my store be offline during the switch?
Downtime during migration can be kept minimal with the right strategy. Most work happens in a staging environment while your BigCommerce store stays live, limiting actual downtime to the DNS update—usually 15–30 minutes. DNS propagation may take 24–48 hours, but most visitors see the new site much sooner. By building and testing your Shopify store in staging first, you avoid disrupting sales and can perfect the setup. If downtime is unavoidable, use a professional maintenance page to inform customers, set expectations, and maintain trust during the transition.
Can all my products, customer data, and order history be transferred?
Most data can be successfully migrated from BigCommerce to Shopify, though there are a few limitations to be aware of. Products and inventory—including descriptions, images, pricing, stock levels, product variants, custom fields, and categories—transfer completely, ensuring your catalog remains intact. Customer information, such as contact details, account data, and preferences, also migrates successfully, but for security reasons, passwords cannot be transferred, meaning customers will need to reset them after launch.
Order history can be imported to maintain continuity for customer service and business analytics, though importing complete historical records may be limited by data volume or age. Likewise, content and SEO elements, such as blog posts, static pages, and metadata, can be moved to Shopify, but some manual optimization may be necessary to fully leverage Shopify’s SEO capabilities.
What about my current integrations and third-party apps?
Integrations and third-party apps require careful review during migration, as many must be rebuilt on Shopify. Fortunately, Shopify’s vast app ecosystem often offers stronger alternatives, with seamless connections, user-friendly tools, and features to scale your store. For services linked via API—like payment gateways, accounting, or marketing platforms—you’ll need to set up new connections in Shopify. Many businesses find these alternatives deliver better performance. To ensure continuity, list all current integrations early, then research equivalent or improved options in the Shopify App Store.
Will my SEO rankings be affected?
SEO can be preserved during migration with the right strategy. Keep your existing URL structure where possible, and use 301 redirects if changes are needed to protect rankings. Transfer all metadata—titles, descriptions, and SEO tags—to ensure continuity. Migration is also a chance to optimize content like product pages and blogs for stronger performance while retaining current SEO value. Finally, update Google Search Console and other webmaster tools with your new Shopify details to maintain accurate monitoring and tracking after launch.
Will I lose sales during the transition period?
This fear keeps a lot of business owners paralyzed, but it's largely unfounded with proper planning.
Remember, you're building your entire Shopify store while BigCommerce keeps running. The actual "switch" is just changing DNS settings, which takes minutes, not hours or days.
Time your migration during slower business periods, communicate with customers about improvements coming, and have your team ready to handle any questions.
What's the ROI timeline for switching platforms?
Most businesses start seeing benefits within the first 3-6 months, and here's why:
better conversion tools, improved mobile experience, and more efficient admin workflows often boost performance right away;
lower app costs and transaction fees (especially with Shopify Payments) can provide immediate budget relief;
Shopify's platform built for growth means you can implement improvements and scale more easily than before.
Can I keep my current website design and branding?
Absolutely! You can find Shopify themes that closely match your current design, customize a theme to match your branding exactly, or have a custom theme built that replicates your current design while taking advantage of Shopify's superior functionality.
Will my custom features still work on Shopify?
Here's where Shopify really shines. Instead of maintaining custom code that breaks with platform updates, you can often find app-based solutions that provide better functionality with ongoing support.
For truly unique features that require custom development, Shopify's development ecosystem is robust and well-documented. You'll have more developers to choose from and better long-term support options.
How long does a typical migration take?
Migration timelines vary based on store complexity and chosen migration method.
Simple stores—basic stores with standard products and minimal customization can often be migrated in 1-2 weeks.
Complex stores—stores with extensive product catalogs, custom features, and complex integrations may require 4-6 weeks for complete migration.
Enterprise-level migrations—large-scale migrations with significant customization requirements can take 8-12 weeks or more, depending on the scope of work involved.
When is the best time to migrate to minimize business disruption?
Timing matters. Here's what to consider.
Avoid peak seasons—don't migrate during Black Friday, your busy season, or major product launches.
Consider your calendar—make sure key team members are available and not distracted by other major projects.
Plan for testing time—allow buffer time before any critical business periods to ensure everything works perfectly.
Think about marketing cycles—don't migrate right before launching a major campaign that depends on your website working flawlessly.
What's the worst-case scenario if something goes wrong?
Understanding migration risks—and having clear plans—keeps you confident. Rollback procedures let you revert to BigCommerce if major issues arise, while data recovery ensures nothing critical is lost.
Experienced migration specialists provide rapid troubleshooting and emergency support. Most migrations face only minor hiccups that are quickly resolved, leading to a better-performing store. In rare cases, you might temporarily switch back, but with proper backups and planning, your business stays protected throughout.

Stay protected through every step of migration
Work with experts who safeguard your data, manage risks, and keep your store running smoothly—no matter what happens.
Making Your New Shopify Store Shine
This is where the real fun begins—optimizing your new Shopify store to perform better than your old one ever could.
Keeping an eye on performance
Your first month on Shopify is critical for establishing performance baselines and spotting opportunities for improvement. Start by setting up proper tracking, including Google Analytics 4 with enhanced e-commerce tracking, alongside Shopify’s built-in analytics, to give you a complete view of your store’s performance.
During this period, monitor everything—from site speed and conversion rates to traffic patterns and search rankings—comparing these metrics against your BigCommerce benchmarks to measure progress. Stay alert for potential issues by regularly checking error logs, listening to customer feedback, and investigating any unusual activity in the first few weeks after launch.
Getting your team up to speed
A platform is only as effective as the people using it, so investing in proper team training is essential. Start with the basics, ensuring everyone understands Shopify’s interface and can confidently manage their daily tasks. Then, encourage your team to explore the platform’s capabilities—its user-friendly design, vast app ecosystem, and seamless integrations often hold features they might not discover without guidance.
To support long-term efficiency, create clear documentation of your workflows and configurations so new team members can get up to speed quickly. Finally, plan for ongoing education, as Shopify frequently releases new features and updates.
Why This Migration from BigCommerce to Shopify Makes Sense for Your Future
Let’s be honest—migrating platforms is work. It takes planning, attention to detail, and a willingness to deal with some temporary inconvenience. But here’s what often happens when businesses make the move: they don’t just maintain their previous performance—they exceed it.
Shopify’s 28% U.S. market share and more than 4.6 million live stores aren’t just impressive statistics; they represent millions of businesses that have found a better, more efficient way to operate online.
The migration process itself can be a catalyst for improvement, forcing you to clean up inefficiencies, optimize workflows, and finally implement best practices you may have been putting off. You’re not just switching platforms—you’re upgrading your entire e-commerce operation.
Six months from now, when you’re effortlessly launching new marketing strategies, adding functionality with just a few clicks, and watching your conversion rates climb, you’ll wonder why you didn’t make this move sooner.
Ready to Make the Move?
Migrating from BigCommerce to Shopify is more than a platform switch—it’s a step toward growth, simpler management, and better customer experiences. With expert planning, the move can be one of your best business investments. Our team has years of experience helping businesses migrate smoothly, avoiding common pitfalls along the way.
Ready to take the next step? Get in touch today for a free consultation where we can discuss your specific needs, timeline, and how to make your BigCommerce to Shopify migration a complete success.
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