Naturaily logo with transparent background

Marta Sulikowska

Author at Naturaily Blog

Co-owner & co-CEO of Naturaily, a top Shopify agency trusted by e-commerce brands in the EU, UK & US, delivering custom stores and growth-driven solutions.

  • salesforce vs shopify

    May 26, 2025 • 11 min read

    Salesforce vs Shopify - SaaS Platforms Compared

    “Should we go with Shopify or Salesforce?” - It’s a question echoing through boardrooms, Slack threads, and digital strategy decks in companies across industries — from fast-moving DTC beauty brands to complex B2B manufacturers reinventing their online operations.

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  • Illustration of people interacting with e-commerce elements like a shopping bag, charts, and a storefront on a green background.

    February 12, 2025 • 10 min read

    Is Shopify Worth It? Check The Features & Benefits

    Thinking about launching an online store or upgrading your existing e-commerce platform? You might be asking yourself: "Will Shopify handle my specific business needs?" or "Is it worth the investment?" Over the years, Shopify has evolved from a simple e-commerce platform into a comprehensive business solution. Whether you're a startup looking to launch your first online store or an established business seeking to scale, understanding Shopify's capabilities will help you make the right decision.

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  • Two people interact with a large screen displaying files, including "index.html," on an orange background with "HEADLESS" text.

    December 04, 2024 • 14 min read

    Best Headless CMS for Multisite: Why and How to Choose

    If you're updating the same content across multiple websites or your team spends hours keeping your brand consistent across different platforms, there's a better way to manage your sites. The right multisite CMS will help you centralize your content management, speed up your workflows, and cut down on maintenance costs.

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  • Illustration of a laptop with a PHP document and stacks of coins, symbolizing coding and financial gain, on an orange background.

    October 30, 2024 • 10 min read

    From Click to Sale: Understanding E‑commerce Frontend

    The e-commerce front end plays a pivotal role in shaping the user experience, influencing conversion rates, and building brand trust. With customers expecting fast, seamless, and personalized shopping experiences across devices, choosing the right front-end framework or approach is more important than ever. From traditional front-end solutions to modern, headless, and API-first architectures, each option offers unique advantages and challenges.

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  • Isometric illustration of two web pages with icons, a pencil holder, and a small ladder on an orange background.

    September 04, 2024 • 15 min read

    Headless Website Development - How To Save Effort, Time, and Money

    Are you struggling to keep your website up-to-date with the latest features? Finding it hard to manage content across multiple platforms? Or maybe you're watching your web development costs spiral out of control? Traditional websites often feel like they're holding us and the projects back. Well, that's where headless website development comes in handy.

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  • A person stands pondering web frameworks: NuxtJS, Gatsby, Svelte, and Next.js, with arrows pointing in various directions.

    July 24, 2024 • 12 min read

    Best Next.js Alternatives - Web Dev Agency’s Top 6 Solutions

    Choosing the right framework can make or break your project. Next.js has emerged as a popular choice for many developers, but it's not always the perfect fit for every scenario. This article dives into the world of Next.js alternatives, helping you navigate the options and find the best solution for your specific needs.

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