Co-CEO and Co-owner of Naturaily
Combining a background in journalism with over a decade of digital strategy experience, she specializes in translating complex tech into clear business growth. On the blog, she demystifies modern web architecture for growth-minded brands. Marta is also an active member of EO Poland.
May 26, 2025 • 11 min read
Salesforce vs Shopify - SaaS Platforms Compared
“Should we go with Shopify or Salesforce?” - It’s a question echoing through boardrooms, Slack threads, and digital strategy decks in companies across industries — from fast-moving DTC beauty brands to complex B2B manufacturers reinventing their online operations.
February 12, 2025 • 10 min read
Is Shopify Worth It? Check The Features & Benefits
Thinking about launching an online store or upgrading your existing e-commerce platform? You might be asking yourself: "Will Shopify handle my specific business needs?" or "Is it worth the investment?" Over the years, Shopify has evolved from a simple e-commerce platform into a comprehensive business solution. Whether you're a startup looking to launch your first online store or an established business seeking to scale, understanding Shopify's capabilities will help you make the right decision.
December 04, 2024 • 14 min read
Best Headless CMS for Multisite: Why and How to Choose
If you're updating the same content across multiple websites or your team spends hours keeping your brand consistent across different platforms, there's a better way to manage your sites. The right multisite CMS will help you centralize your content management, speed up your workflows, and cut down on maintenance costs.
October 30, 2024 • 10 min read
From Click to Sale: Understanding E‑commerce Frontend
The e-commerce front end plays a pivotal role in shaping the user experience, influencing conversion rates, and building brand trust. With customers expecting fast, seamless, and personalized shopping experiences across devices, choosing the right front-end framework or approach is more important than ever. From traditional front-end solutions to modern, headless, and API-first architectures, each option offers unique advantages and challenges.
September 04, 2024 • 15 min read
Headless Website Development - How To Save Effort, Time, and Money
Are you struggling to keep your website up-to-date with the latest features? Finding it hard to manage content across multiple platforms? Or maybe you're watching your web development costs spiral out of control? Traditional websites often feel like they're holding us and the projects back. Well, that's where headless website development comes in handy.
June 26, 2024 • 18 min read
Best Payment Gateways For Shopify Integration - Best Providers Guide
If you're running an online store on Shopify, choosing the best payment provider is essential for your success. A payment gateway securely collects a shopper's financial information and transfers money from their account to yours.