Marta Sulikowska

Starting a project from scratch or taking an already started one – this is what the greenfield vs brownfield question is mainly about. It brings, however, a few important issues. How to run such projects? Which approach is better for your needs? What does the development process look like? Check the answers below.

“Should we go with Shopify or Salesforce?” - It’s a question echoing through boardrooms, Slack threads, and digital strategy decks in companies across industries — from fast-moving DTC beauty brands to complex B2B manufacturers reinventing their online operations.

Thinking about launching an online store or upgrading your existing e-commerce platform? You might be asking yourself: "Will Shopify handle my specific business needs?" or "Is it worth the investment?" Over the years, Shopify has evolved from a simple e-commerce platform into a comprehensive business solution. Whether you're a startup looking to launch your first online store or an established business seeking to scale, understanding Shopify's capabilities will help you make the right decision.

If you're updating the same content across multiple websites or your team spends hours keeping your brand consistent across different platforms, there's a better way to manage your sites. The right multisite CMS will help you centralize your content management, speed up your workflows, and cut down on maintenance costs.

The e-commerce front end plays a pivotal role in shaping the user experience, influencing conversion rates, and building brand trust. With customers expecting fast, seamless, and personalized shopping experiences across devices, choosing the right front-end framework or approach is more important than ever. From traditional front-end solutions to modern, headless, and API-first architectures, each option offers unique advantages and challenges.

Are you struggling to keep your website up-to-date with the latest features? Finding it hard to manage content across multiple platforms? Or maybe you're watching your web development costs spiral out of control? Traditional websites often feel like they're holding us and the projects back. Well, that's where headless website development comes in handy.