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Work for Impact - a Freelancing Platform for Meaningful Projects

Work for Impact mobile screen

About Work for Impact

Freelancing currently owns the lion’s share (30%) of the US specialist job market. It is getting more important for specialists to use their skills and expertise working for a cause that matters to them.

Work for Impact is an innovative platform that brings together talented freelancers, who want their job to make a difference, with socially or environmentally responsible organizations and nonprofits, enabling them to work together on impactful projects.

Work for Impact screens

The goal

The client manages an NGO by himself, he’s constantly in touch with other organizations and knows the industry’s needs like no one else. As he had experienced lots of problems with finding the right specialists for his organization’s projects, he decided to create a platform for qualified freelancers and non-profit organizations to work together on the projects they care about.

Work for Impact man photo

The challenge

Naturaily, arm in arm with other specialists from Work for Impact’s team, had a serious challenge to face. The goal was to develop a huge, scalable system with complex business logic. The need to match freelancers with suitable job offers was demanding, as there were various categories, skills and other variables.

Work for Impact is also meant to connect the organizations with the best professionals who will help them fulfill their mission. That made the team seek a strong skill verification system that would let us ensure the quality of the service.



Project’s issues

Clean architecture

  • isolating business logic from technical details, such as frameworks and a database
  • separating business classes from technical classes
  • using the Ruby on Rails framework as the application infrastructure for the technical part of the platform, with dry-rb libraries in a part of an app called a domain for a business logic part
live auction screen

The application split into subdomains

  • logically splitting the domain into a few subdomains, such as recruitment, negotiations and work log
  • each subdomain is dedicated a certain business process, sharing the common naming between business and technical classes
search feature screen

Identity and skill verification

  • basic user identity KYC verification with an external provider
  • confirming freelancers’ qualifications by education and skill verification via external systems (online competency tests)
live auction screen

Technological stack

External services


The results

As a result, Naturaily helped develop a complex and scalable system that connects clients - organizations and non-profits - with the selected skilled freelancers best for their projects. The MVP involves the frontend, the backend and a desktop application for time tracking for use by freelancers who work in an hourly system.

Work for Impact screens


Geoff Hucker

The quality of Naturaily’s code and documentation has been exceptional.

Geoff Hucker

CEO Work for Impact

We started with hiring a frontend developer from Naturaily to work on tasks that involved Vue.js. We were so happy that we hired some backend developers to come in and build in Ruby on Rails and Elastic search. Naturaily also helped us integrate interview software and telecommunications and messaging software.

We’re very particular on code and documentation, so we do a lot of work on the architecture and the application so that they’re focused. The quality of Naturaily’s code and documentation has been exceptional. The quality of their development stands out. I also appreciate their ability to communicate and understand quite complex tasks.

Naturaily Head of Growth

Work for Impact is an example of a scalable web platform Do you want to build a similar solution for your business?

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