Retention Rocket - a Marketing Platform for E-commerce Businesses
About Retention Rocket
Retention Rocket is a SaaS marketing automation platform that works with e-commerce companies on platforms such as Shopify, Magento and WooCommerce.
Its features include cart abandonment solutions, an SMS list builder, outbound promotions and much more, letting marketers increase revenue and run better data-driven campaigns.
The goal
Retention Rocket aims to help e-commerce stores increase retention, reduce marketing costs and improve the customer experience by sending him or her the right message through the right channel at the right time.
The challenge
The platform works by integrating different
third-party services that communicate
in different ways, so the biggest challenge was to figure out the information
transfer and processing stream.
Some of Retention Rocket’s features are built upon its integration
with an external app - Gorgias. It sends emails to the
e-commerce customers who abandoned their
cart before completing the purchase.
Retention Rocket uses it to let marketers also send SMSs and start a thread on a business owner’s Slack channel. Our task was to implement the elements to work smoothly and display the content perfectly on every channel.
Solution
Some of Retention Rocket features:
SMS messaging upon Gorgias integration
- transferring the Gorgias cart abandonment emails to Retention Rocket’s CRM, which takes the content and sends it as an SMS
- automated discount messages
- customer service chat integration
Slack integration
- creating the Retention Rocket Bot that starts a new thread when a customer replies to a message automatically sent to them
- creating a system that transfers the Slack message sent by the marketer to the right customer and through the right channel
- improving communication with customers
Smile.io integration
- rewarding customers for engaging in SMS conversations
- building long-lasting relationships with customers
Technological stack + integrations
-
Ruby on Rails
(backend) -
Twilio
(integration) -
Slack
(integration) -
Georgias
(integration)
Experts involved in the project
-
1
2 Frontend Developers
-
2
2 Backend Developers
The results
Naturaily created a successful SaaS platform that helps e-commerce marketers make the most of their sales prospects and optimize their sales funnel. Connecting the app with Slack and other tools made maintaining active relationships with customers easy and painless.
Retention Rocket in numbers
-
100+
Brands
-
16M+
Customer engagements
-
$20M+
Increased revenue for clients
-
700%+
Total ROI
Testimonial
I would highly recommend working with Naturaily for any Ruby development needs.
Brooke Acchione
VP of Operations of Retention Rocket
Experienced and professional, the team delivered work quickly without sacrificing quality. Naturaily led a smooth workflow with minimal onboarding and without issues with time differences.
