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Shopify Plus vs Shopify Advanced - Which Is Better for Your Project

The world of online commerce is booming, and at the center of this growth story sits Shopify. This Canadian tech giant has become a go-to platform for businesses of all sizes looking to establish a thriving online presence. There are millions of companies using Shopify right now, and counting. One of the reasons for this impressive growth is great agility Shopify offers in terms of pricing plans for businesses. In this article, we compare Shopify Advanced and Shopify Plus and discuss scenarios to help you make a proper decision. Buckle up!

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Ecommerce Empire: How Shopify Became a Powerhouse

Over the past decade, Shopify has experienced a meteoric rise. In 2023 alone, their revenue skyrocketed to a staggering $7.06 billion, reflecting a consistent upward trend year after year. This impressive financial performance is just one indicator of Shopify's expanding reach.  

The platform now boasts over 4.8 million online stores worldwide, attracting a massive 2.1 million daily active users.  So what's the secret sauce behind Shopify's success? Let's delve deeper and explore the factors that have made Shopify a favorite among entrepreneurs like you.

Why So Many Entrepreneurs Choose Shopify?

For entrepreneurs venturing into the exciting world of ecommerce, choosing the right platform is crucial.  Shopify has become a top contender for several reasons. 

Firstly, Shopify simplifies daily tasks such as adding promotions, updating product listings, and managing inventory. Its user-friendly dashboard allows non-technical users to make changes quickly and easily, significantly reducing the time and effort required compared to platforms that demand more technical know-how.

Secondly, Shopify boasts a vast app store filled with powerful tools and integrations. These handy add-ons can help you with everything from marketing and shipping to accounting and customer service.  This extensive app library allows you to customize your store's functionality to perfectly suit your specific needs and business goals. 

Thirdly, Shopify offers remarkable flexibility, accommodating businesses from small startups to large enterprises. Companies can choose a simple plan with customizable Liquid-based themes or opt for advanced headless commerce approach, allowing them to design outstanding, unique UX journeys, integrate a variety of third-party apps, and create headless Shopify setup that’s just tailor-made for their business needs.

As your business grows and evolves, you may find yourself needing more from your ecommerce platform. This brings us to a critical juncture: deciding between Shopify Advanced and Shopify Plus. While the general features of Shopify set the stage for success, understanding the specific capabilities and enhancements of these higher-tier plans is key for scaling your operations effectively. Let's explore how these plans compare and which might be the best fit for your business’s next growth phase.

Key Differences Between Shopify Advanced and Shopify Plus

To help you make a more informed decision in choosing between Shopify's various offerings, let’s break down the key differences between Shopify Advanced and Shopify Plus. This comparison will highlight essential features and functionalities that can cater to your business needs, whether you're rapidly growing or already operating at a large scale. Below is a detailed table that outlines the main distinctions:

FeatureShopify AdvancedShopify Plus
Pricing$299/monthStarts at $2,000/month, then 0.25% of monthly revenue over $800,000
Stores1Up to 10
CurrencySingle currencyMulti-currency
AppsAccess to free and paid appsAccess to free and paid apps, plus certified Shopify Plus apps and custom development
ShippingCalculated shipping rates with third-party integrationSame as Advanced Shopify
ReportingBasic reports and custom report builderSame as Advanced Shopify, plus access to additional data
SupportStandard Shopify supportDedicated account manager and priority support
AutomationLimitedAccess to Shopify Flow for automation
Code accessLimitedUnlimited access to store code


For a deeper dive into the distinctions between main Shopify plans and Shopify Plus, check out this comprehensive comparison guide

Now, about Shopify Plus... This plan caters to businesses with seriously high sales volume. Pricing gets a bit more complex here, as it's based on your monthly sales. Think of it like a sliding scale – the more you sell, the more you pay (with a capped maximum). Here's the breakdown:

  • Shopify Plus: This plan starts with a minimum monthly fee of $2,000, which covers standard setups and integrations.

  • Revenue-Based Model: Once your monthly sales hit $800,000, Shopify Plus switches to a percentage-based fee. This fee tops out at a maximum of $40,000 per month.

Other Versions of Shopify

In addition to Shopify Advanced and Shopify Plus, there are three other versions of Shopify available:

  • Shopify Lite: This is a lightweight version of Shopify designed for businesses that want to sell products through existing channels, such as social media or a blog, without needing a full online store. It has limited features and higher transaction fees compared to other plans.

  • Basic Shopify: This is a good starting point for businesses that are just getting started with online sales. It provides all the essential features you need to create a basic online store, but it also has limitations on features like staff accounts and gift cards.

  • Shopify: This plan is a step up from Basic Shopify and offers additional features such as abandoned cart recovery, gift cards, and a discount on transaction fees.

Reasons to Upgrade to Shopify Plus

Here are some of the additional reasons why businesses might choose to check the Shopify Plus benefits, beyond the features we've already mentioned:

  • High-volume sales: If your business is experiencing high sales volumes, the transaction fee savings offered by Shopify Plus can be significant.

  • Enterprise-grade security: Shopify Plus offers enhanced security features to protect your business from fraud and other threats.

  • API access: Shopify Plus provides greater access to Shopify's application programming interface (API), allowing for deeper integrations with other business systems.

  • Scalability: Shopify Plus is designed to accommodate the needs of large and growing businesses.

Choosing the Right Shopify Plan

The best Shopify plan for your business will depend on your specific needs and budget. Here are some factors to consider when making your decision:

  • Your current sales volume

  • Your future growth plans

  • The features you need

  • Your budget

Is Shopify Plus Right for You? Industry-Specific Insights

Fashion & Apparel

  • Upgrade to Shopify Plus if: 

    • You have a large product catalog and need advanced inventory management features (like variants for size and color)

    • You sell internationally and require multi-currency support with localized pricing

    • You want a high degree of customization for your checkout experience to reflect your brand

Health & Beauty

  • Upgrade to Shopify Plus if: 

    • You offer subscription boxes or recurring deliveries and need automation features to manage them

    • You deal with high-value products and require enhanced security measures

    • You have a large influencer marketing program and need features for managing discount codes and tracking results

Food & Beverage

  • Upgrade to Shopify Plus if: 

    • You have complex shipping requirements for perishable goods or temperature-controlled products

    • You offer custom bundles or subscriptions and need features to manage those options

    • You want to leverage a wholesale channel for selling to restaurants or distributors

Consumer Electronics

  • Upgrade to Shopify Plus if: 

    • You manage a high volume of pre-orders and need features to control them effectively

    • You sell high-value electronics and require robust fraud prevention tools

    • You want to offer extended warranties or bundled services that require integration with your store

Home & Garden

  • Upgrade to Shopify Plus if: 

    • You sell bulky or heavy items and need advanced shipping calculations with real-time carrier rates

    • You offer customized furniture or décor and need features to handle product variations and options

    • You have a large loyalty program and want features to manage customer points and rewards effectively


Learn more about Custom Shopify Websites and the differences between the standard version.

We covered this topic in depth!

Shopify vs Shopify Plus for B2B Businesses

What about B2B business on Shopify? Deciding between Shopify and Shopify Plus for your B2B business depends on the complexity of your needs. This table provides a quick comparison of key features to help you choose the right plan:

FeatureShopify AdvancedShopify Plus
Ideal forSmaller to medium B2B businesses with simpler needsGrowing B2B businesses with complex needs and multimarket plans
B2B StorefrontManage B2B and B2C from a single store (limited customization)Option for unified or separate B2B storefront with advanced customization
Pricing for B2B CustomersLimited options (may require workarounds)Tiered pricing, volume discounts, customer-specific pricing
B2B Customer ManagementBasic user accountsGranular access control, buyer accounts, company information management
AutomationLimitedPowerful automation with Shopify Scripts and Launchpad
Product Catalog ManagementManage a single catalogCreate and manage B2B-specific catalogs with product selection flexibility
Order ManagementBasic order processingGenerate quotes, manage draft orders, set minimum/maximum order quantities
Tracking CapabilitiesBasicIntegrate Google Tag Manager for advanced tracking
ScalabilityLimitedHighly scalable to accommodate growth
SecurityBasicEnhanced security features
API AccessLimitedExtensive API access for deeper integrations
Account ManagementStandard supportDedicated Merchant Success Manager

Summary: Choosing the Perfect Shopify Plan for Your Business

The world of e-commerce can feel overwhelming, especially when it comes to choosing the right platform and plan. Shopify offers a robust solution, but with various options, selecting the perfect fit can be a challenge. Here's the takeaway:

  • Know Your Needs: Before diving into plans, take a moment to analyze your business goals, budget, and future aspirations.

  • Explore Your Options: Shopify offers tiered plans catering to different needs. Understand the features and limitations of each plan (Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus).

  • Consider B2B Needs: If you operate a B2B business, Shopify Plus might be more suitable due to its advanced B2B functionalities.

  • Seek Expert Guidance: While this guide provides a roadmap, there's no one-size-fits-all answer. Consulting with an experienced Shopify development team can be invaluable.

Why an Experienced Shopify Development Team?

An experienced Shopify development team offers a strategic advantage:

  • Expert Advice: They can analyze your specific business needs and recommend the optimal Shopify plan to support your goals.

  • Enhanced Functionality: They can unlock the full potential of your chosen plan by developing custom apps, themes, and integrations that seamlessly extend Shopify's functionalities.

  • Optimized Storefront: They can help you create a beautiful, user-friendly, and conversion-optimized online store that surpasses expectations.

Don't let indecision hold you back. By working with a Shopify development team, you can confidently choose the right plan and build a thriving online store that propels your business forward. Reach out to a Shopify development expert today and take the first step towards ecommerce success!

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