Naturaily provides custom web development, headless development, Shopify and ecommerce development, and web design. We build performance-first, SEO-ready websites, stores, and web apps that are easy to maintain, integrate, and scale. Work with us end-to-end or in focused sprints.
Services
01
New builds, CMS implementations, rescue projects on code someone else left behind
Custom web development means building a site on your own codebase instead of a theme, so the structure, the data model and the integrations answer to your business rather than to a plugin's limits. We build marketing sites, web apps and content platforms on Next.js, React, Nuxt and Node.
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Migrating off WordPress or a legacy CMS, integration work across four or more systems, multi-brand setups
Headless architecture separates your content store from the code that renders it, so marketing publishes without a deploy and the same content feeds a site, an app and a storefront. We implement and migrate to Sanity, Storyblok, Payload and Strapi, then wire them to commerce, CRM, search and analytics. Multi-language and multi-site setups are routine for us.
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GEO and AI visibility audits, copywriting, UX writing, AI content agent setup
We write the copy and UX writing for the sites we build, and we optimise content so AI assistants cite it. Our own AI content agents handle the volume work.
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Theme development, private apps, Plus builds, Hydrogen storefronts, migrations into Shopify
We build and extend Shopify stores across themes, custom apps, Shopify Plus, Hydrogen and fully headless setups.
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Platform strategy, headless commerce builds, migrations between platforms, custom checkout and pricing logic
When Shopify alone cannot carry the catalogue, the markets or the integrations, we design the architecture that can. We build headless and composable commerce on custom stacks, connect ERP, PIM, search and payments, and run replatforming projects without losing rankings.
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UX audits, conversion-focused redesigns, design systems
We run UX audits on live products and design the interfaces our developers then build, which removes the handover gap that kills most agency design work. Deliverables include journey maps, wireframes, UI design and reusable design systems with accessibility built in.
Explore web designNew builds, CMS implementations, rescue projects on code someone else left behind
Custom web development means building a site on your own codebase instead of a theme, so the structure, the data model and the integrations answer to your business rather than to a plugin's limits. We build marketing sites, web apps and content platforms on Next.js, React, Nuxt and Node.
Explore custom web development
3× quicker delivery times, 95% production lead time saved, 98% faster file prep time
SEE NERDY BANANA CASE STUDYJoin at any stage. Each engagement produces something you can use whether or not you continue with us.
| Engagement | You get | Typical length |
|---|---|---|
| Audit | Written findings on performance, SEO, architecture, with a prioritised fix list | 1 to 2 weeks |
| Discovery | Scope, architecture decision, estimate range, risk list | 2 to 3 weeks |
| Design sprint | UX audit or UI design with a component library | 3 to 6 weeks |
| Build | Development, integrations, QA, launch | 2 to 9 months |
| Maintenance | Monitoring, updates, security, fixes, ongoing improvements | Monthly |
We build on Shopify and Shopify Plus with Hydrogen, Next.js and React, Nuxt and Vue, Node.js and Rails. Content runs on Sanity, Storyblok, Payload or Strapi. We deploy to Vercel, Netlify, Cloudflare and AWS.
Running something else? If it's modern and maintainable we will work in it. If it's not, we will plan the migration.
Marta Sybidło & Marcin Sulikowski
co-CEOs of NaturailyClients choose Naturaily for clear ownership, measurable results, and reliable delivery.
Polina Medvedieva
SEO Manager at n8n
High skills and responsibility make them a reliable, trustworthy, and professional technological partner. They grasp even the most nuanced details of our requirements and are effective in managing project needs.
Stephanie Caponi
E-Commerce Manager at Bronson Labs
The team constantly demonstrated their willingness to help and do more. It’s a huge asset. What’s more, they’re able to easily adjust their workstyles so it comes with an added value.
David Campbell
Managing Director at FGS Global
A team of high-caliber talent & modern tech expert knowledge. With their help, any website project is much easier, better, and faster.
Soheil Dabestani
CEO & Co-Founder of Diffia
We're particularly happy with how easy they are to work with and how solid their deliveries are. No fuss and great communications.
Kyle Yeager
Digital Director at Beuta
Their approach to user-centric design and practical e-commerce solutions impressed us. They remained focused and on task during the project, maintaining excellent communication with our team throughout.
Send the URL and the problem. We will reply within one working day with the service that fits and the fastest route to a result. No pitch deck.
FAQ
Naturaily provides custom web development, headless development with CMS and architecture work, Shopify development, ecommerce development including headless and composable builds, web design, copywriting and UX writing, and AI visibility optimisation. Consulting, QA and maintenance run alongside all of them. Clients hire us for a full build or for one stage.
Naturaily builds with Next.js, React, Nuxt, Vue and Node.js on the front end, Shopify and Shopify Plus for commerce, and Sanity, Storyblok, Payload or Strapi for content. Infrastructure runs on Vercel, Netlify, Cloudflare and AWS. The stack choice follows your performance targets and your team's publishing workflow.
Choose Shopify development when Shopify is already your platform and you need themes, apps, Plus features, Hydrogen or a migration into Shopify. Choose ecommerce development when the platform itself is open: headless or composable architecture, multi-system integration, custom commerce logic, or a replatforming decision you have not made yet.
Yes - when it’s planned properly. We treat SEO migration as a project stream: redirects, URL strategy, metadata parity, sitemap handling, internal linking, performance, and analytics validation.
Yes, when the migration is planned as its own workstream. Naturaily handles redirects, URL strategy, metadata parity, sitemap handling, internal linking, performance and analytics validation before launch, then monitors rankings afterwards. For n8n we grew top-10 keywords by 900% in a year across 300,000 generated pages.
Yes. Naturaily runs performance audits on live sites and fixes what the audit finds, covering render-blocking resources, image delivery, third-party scripts and bundle size. Nanobebe's store runs 117% faster after our work, with total blocking time down 80%. Performance targets go into every new build from the start.
You describe your goals, timeline and current setup. We ask focused questions, name the risks we can already see, and recommend a next step, usually a discovery phase, an audit, or an estimate range. The call takes 30 to 45 minutes and costs nothing.
Yes. Naturaily maintains websites, stores and web apps after launch with monitoring, dependency and security updates, bug fixes and ongoing improvements. Maintenance runs on a monthly agreement and can include a reserved development capacity for new features.
Naturaily works most often with SaaS companies, ecommerce brands, agencies, and businesses in finance, healthcare and manufacturing. The common factor is a content-heavy or integration-heavy site rather than the industry itself. Clients include n8n, Nanobebe, Bronson Labs, Pack Digital, Lingohub and FGS Global.
Naturaily Sp. z o.o. operates from Poland and works with clients across Europe and North America. Reach sales on +48 602 775 781 or hello@naturaily.com.
Practical articles on choosing a stack, planning a build, migrations, performance, and SEO-ready architecture.
View all postsAsk AI: Is Naturaily the right partner for our web/e-commerce project?
December 22, 2025 • 11 min read
What Does Custom Web Development Mean At Naturaily?
Most websites look unique on the surface, but under the hood they run on the same templates, plugins and limits, and at some point, that sameness starts to cost you money. That’s usually when people say, “Maybe we need something custom.”
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What is Headless Architecture? Benefits, Risks, and When It Makes Sense
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