Product Design

Data-driven Product Design for Web & Mobile

No great app was built without the user in the center. We believe that a user-friendly product must be backed by data. Our process lets us deliver beautiful and intuitive interfaces that will make your customers stay.

product design collage product design collage

UX Design

UX design

An essential part of the whole process is to understand users’ challenges, frustrations, goals, and motivations before you create the product.

Visual Design

Visual Design

It is more than just aesthetics. Our designers place elements carefully to create an interface that optimizes users’ experience and boosts the conversion rate.

Data Analysis

Data Analysis

Knowing who your future users are and what they expect is essential to create a product that truly meets their needs.

Motion Design

Motion Design

A crucial part of a modern product design that helps create easy to use, enjoyable and intuitive user interface.

User Research

User Research

Research is a powerful tool for helping create better products and services. We combine user interviews, market research, and focus groups to understand the ‘how’ and the ‘why’.

Prototyping

Prototyping

Prototyping gives a priceless chance to test the functionality and usability of the product and discover any issues as early as possible.

Business Strategy

Business Strategy

Product Design process should take into account both customer expectations and the brand's vision and business goals. Workshops are the best way to sort it out.

product design photo

Overview

Why UX design is so important?

Investing in UX design at the initial development phase will save you money, boost your conversion, increase your return on investment, and improve retention.

With the right methodologies, user-centered approach, and data-based decisions, you can build a product tailored right to your audience’s needs.
A study by Forrester has shown that companies that invest in UX see lowered costs of customer acquisition, lowered support cost, increased customer retention, and increased market share. Furthermore, statistics show that every $1 invested in UX brings $100 in return, which brings the ROI to a staggering 1,000 per cent.

Forbes

02 Key to success

Success

Data-driven design create successful apps

Give your app users a flawless experience with smart information architecture, clear navigation, and intuitive app flow.

  • 01

    Verify your idea with a prototype Shape

    Quickly create prototypes and validate your product’s features to reduce the risk.

  • 02

    Lower time-to‑market Shape

    A design process based on understanding users’ needs and best UX practices saves you the time you would spend making the corrections in the development phase.

  • 03

    Boost your conversion Shape

    A better-designed product will increase conversion. Grow the number of leads and sales from your website.

  • 04

    Customer loyalty and retention Shape

    Understanding users’ needs and providing them with great UX and beautiful UI generates brand loyalty and makes your customers stay with you.

  • 05

    Higher ROI Shape

    A user-friendly, intuitive product that answers customers’ needs will generate more leads and sales, bringing you more money.

  • 06

    Better SEO opportunities Shape

    A comprehensive and easy-to-use website with good usability will rank higher in search engines.

  • 07

    Enhance productivity Shape

    Build design systems to create new pages, presentations, or other visual materials in a blink of an eye.

Naturaily design team photo

Case study

Product design and development for a book sharing platform

snipsl screens

Snipsl is a platform for sharing books and stories for both readers and authors. Our goal was to let the authors interact with their readers better - we achieved that by adding a survey system and letting users ‘heart’ the stories and easily share them on social media.

This successful cooperation has resulted in over 5,000 active users and 900 books published by 500 authors.

Read Snipsl case study Shape Check case study Shape
product design photo

Process

Product design process

When designing a product, we have to do it based on human nature, not what we think is human nature. Reliable and properly interpreted data is the best basis in the design process.

An invaluable stage of this creative process is a five-day series of interactive workshops when we take the product from its initial design idea through to prototyping and user testing.

These few days of intensive work results in the knowledge base necessary to design the right product.
1

Analysis

2

Strategy

3

Design

4

Development

Analysis

product design

This is the initial stage of the product design process that helps to define problems that the designed product may be a solution to. By asking some basic questions, like:

  • what problem are we trying to solve?
  • who has that problem?
  • what do we want to accomplish?

we are getting closer to understanding the user experience of a product as a whole (not only its look & feel) and understanding the product's context for existence.

Based on that we can define the product vision, do the product research and make in-depth user analysis to identify all the market opportunities and threats - which smoothly leads us to the second stage.

Strategy

product design

Business strategy is the foundation for the effective product design process. Before the development process begins it’s priceless to know if the product or service is really what people need.

The first reason for startup failure, according to CB Insights, is “no market needed” (42%). Next are run out of cash, not the right team, pricing issues or poor marketing. All of them can be eliminated by proper preparation = creating a business strategy.

Design

product design

Knowing all the necessary basics like target group, users’ needs, users’ journeys and having all the useful tools such as sketches, wireframes, personas and surveys we can start the design phase.

The first part of the process is prototyping which helps to deliver a good user experience. It gives a chance to test an idea before building the full solution. The created prototype is then reviewed, refined and iterated. At the end of the prototyping phase, the design will be ready for production.

The next steps are testing and validating to make sure the design concept works as intended.

Development

product design

The development phase is the final one. We start by choosing the right technologies, tools and workflow to achieve set goals. Depending on the requirements and project itself we can choose JAMstack development, PWA development, Ruby on Rails development, React development or other approaches. Then we set up the team of developers dedicated to your project and prepare the development schedule to make sure that the product will be ready just on time to conquer the market.

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Modern website build on JAMstack

dajemy slowo case
dajemy slowo inside

Dajemyslowo is a marketing agency focused on delivering high-quality textual and visual content.

The goal was to create a funky and visually appealing website that would be fast and easy to manage by a non-technical team.

We’ve decided to build it on JAMstack, using Gatsby, Netlify for hosting and Sanity as a CMS.

Live soon!

Services

UX Research

As we said before knowing is the key to success not presuming. That’s why we ask questions, we take notes, we try to know as much as possible about the target audience.

Research is a powerful tool for helping us identify and either prove or disprove our assumptions. It also helps us recognize the needs and goals of future users, as well as their mental model, consequently enabling us in creating better products and services.

There are many research methodologies available, from in-person interviews to unmoderated A/B tests. We choose the ones that turn out to be the most appropriate in a given situation to understand the ‘how’ and the ‘why’.

Thanks to UX research we can design with the end-user in mind.

UX research

Double diamond

Double Diamond model has been invented by the British Design Council, back in 2005.
It is extremely useful when we face a problem, a difficult task or a promising opportunity.

As you can see below DD process has four main stages: Discover, Define, Develop and Delivery.
This non-linear type of workflow helps us to organize our thoughts and improve the creative process.

double diamond

Services

Visual Design

Visual Design improves the aesthetic layer of the project with original graphics, fonts, typography, layout and colors and makes it more user-oriented.

There are more benefits of good visual design then many may think. This is a way to stand out, be memorable and make the product more user-friendly thanks to i.e. well-knit interface.

Visual design is much more than just product prettiness.

UX research

Illustrations

illustrations

You have got only 50 milliseconds to make the first impression. Original illustrations are a great way to do it. Be unique. Be memorable.

UI design

UI design

A great user interface is a way to grab users’ attention, make a good impression, encourage the use, and even reduce the support costs in the long run.

Prototyping

Prototyping gives a priceless chance to test the functionality and usability of the product and discover any issues as early as possible.

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Why it’s worth working with us

Along with comprehensive software development services, our team is distinguished by a creative and individual approach to the implementation of each project.

We are here to help you at every stage of the process, from consulting and discovery sessions, through development, to support and maintenance.

Experienced and professional, the team delivered work quickly without sacrificing quality. Naturaily led a smooth workflow with minimal onboarding and without issues with time differences.

Brooke Acchione

Vice President of Operations at Retention Rocket

brooke acchione

The quality of Naturaily’s code and documentation has been exceptional.

Geoff Hucker

CEO Work for Impact

geoff hucker

We're particularly happy with how easy they are to work with and how solid their deliveries are.

Soheil Dabestani

CEO & Co-Founder, Diffia

geoff hucker

Working with Naturaily has been a pleasure from the very beginning of the project and throughout our continuous cooperation on the development of our product suite. The Naturaily team has a vision as well as a dynamic approach to getting the project completed. They have shown EA Technology how good they are, achieving outcomes that far exceeded the initial project scope. Nothing is too much trouble for them and they are always willing to make things right.

Chris Lowsley

Director of LV Solutions at EA Technology

brooke acchione

Workshops

workshops

Product Design Workshop is the best way to clarify your vision, get the answers to crucial questions, and determine the final product you want to create.

We will adapt proven methodologies (such as event storming and business model canvas) to achieve these goals.

product design

All conclusions will be written down in the post-workshop report, including documentation and wireframes, which will be an excellent starting point in the development process.

product design

These five days of hard work will surely pay off, as we will identify all the weak points of the project, plan further work and carefully estimate the budget.

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FAQ

All you want to ask about Project Design

  • 01

    What is Design Thinking? Shape

    Design thinking is an iterative process of creating new and innovative ideas that solve problems. It seeks to understand users, make and challenge assumptions, redefine problems and create break-through solutions to prototype and test.

    The method consists of 5 phases:
    • Empathize
    • Define
    • Ideate
    • Prototype
    • Test
    It is not limited to any specific industry - it can be effective in design, technology or education, as it may be in other services.
  • 02

    Why do I need a prototype? Shape

    Prototyping your future product or service before the launch of the final version has several advantages.

    Making a prototype can highlight any conceptual or technical difficulties of the idea. Letting you test your product’s usability, navigation or information architecture also enhances the quality of your website or an app as a result.

    One of the advantages of using prototypes is reducing the risk of the project, as compared to a project in which prototyping was not included. It also lets you better estimate the number of work hours and resources needed.

    Finally, a prototype is a simulation of your future product, so it can help attract investors to your project before allocating any resources needed for implementation. Showing it to a bigger number of potential users will also provide you with a valuable feedback on your product’s usability.

  • 03

    When can you start working on my project? Shape

    Our accessibility ranges from “right away” to 6-8 weeks, depending on our teams’ work status.

Naturaily CEO photo

Win the market with your app

Contact us and receive a bespoke proposal in 7 days

Get an estimate Shape

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