Beata Twardowska

Are you one of those business owners asking yourself, ‘Why isn’t my site ranking or converting as well as my competitors’? Even after investing in SEO and marketing, something can still feel missing. The problem often goes beyond keywords or ad spend and comes down to how fast and seamless the website feels to users. This is where Core Web Vitals optimization becomes essential.

Shopify offers many built-in functionalities, making it a true one-stop shop, and hosting is one of them. But what are the key features of Shopify hosting? Is it a reliable service? And can you host your store in a different way? Read on to get the answers.

Starting a project from scratch or taking an already started one – this is what the greenfield vs brownfield question is mainly about. It brings, however, a few important issues. How to run such projects? Which approach is better for your needs? What does the development process look like? Check the answers below.

Think of your website as a store where 1 in 4 customers can’t get through the door. That’s what happens when web accessibility is ignored. Small issues—like missing alt text or tiny buttons—block users, hurt conversions, and increase legal risk. Fixing them is simple, improves usability for everyone, and builds a stronger, more inclusive brand.

So, you're thinking about making the jump from BigCommerce to Shopify? You're definitely not alone in this decision. Every day, businesses around the world are making this exact same move, and honestly, for good reason.

If you’re looking for the best e-commerce platform for your next project, you might be wondering how BigCommerce and Shopify compare. These are two of the most popular and powerful platforms out there, but they have some key differences that you should know. Let’s take a quick look at what they are and what they offer.